What differentiates SEO from SEM
Firstly, SEO is Search Engine Optimisation while SEM is Search Engine Marketing.
SEO is organic reach while SEM is paid
SEO is long term while SEM is short term
SEO is inexpensive while SEM is expensive
SEO is sustainable while SEM sustainability is under probability
SEO is everlasting while SEM is occasional.
SEO will increase your customers and improve sales without too much stress and spending
This will seem like how possible it is, but if your prospects keep getting to you on search engines, you will become their favourite and they will like to buy from you.
SEO will help you take customers away from the competition without too much stress and spending
You may not realise it to go this far, but it is real because the more visitors that you get, the more conversion, and the more you take them away from your competition…
SEO will make your paid advertising more productive and successful without too much stress and spending
Paid advertising will become an excellent strategy if you are using it to commend your SEO strategy and maximise your overall sales
Over time SEO will make your website be more expensive.
With the power of SEO, I had made $100,000 for a small business in just a month. It easily gets you the prospects who are desperately in need of your product or service and ready to pay for it.
Now, between these two selling tools, no one is better than the other, but one single significant difference between them is that SEO is not expensive to run and start with, it can only take you some times to start getting a result out of it, but SEM is easy and can make you some cool sales starting from X2 of your sales budgets to X10 and more within a short period of time.
SEM is very fast to getting easy positive sales results without too much stress and spending either.
How I made $13,500 from $400 spent Facebook Ad
For one of my clients (a small business), I spent $400 on Facebook Ad and realised $13,500 within a month. And the company made a profit of $2,500. That is about X33 of what I spent.
$2,500 away from $400 gives $2,100. Isn't that cool enough?
But, the question is can you sustain such spending... For small businesses, when running ads, it is highly advisable to start with below or above $50...
At the initial point of your ads, you might not really get reasonable sales. That ad is serving as an introductory mechanism to be known and to build, and with the effect of Facebook pixels and Google tag, you can then track your most likely interested visitors...
And after a while of that, then the second move of the ad will focus on retargeting... Then sales BOOMS...
Then, after-sales to some extent, you can now be retargeting and remarketing as well.
Will talk about retargeting and remarketing later.
I hope the write-up was helpful.
Have fun