What are the Different Types of Digital Marketing
When digital marketing made its debut, it exploded the marketing world. Here was an option that was affordable and more effective over traditional marketing. But, it can’t be denied that the scope of digital marketing is huge – it is literally the whole world! So, while it definitely has a wider reach, it also brings along with it the complexity of reaching the right audience. That’s why you should consider joining online digital marketing courses if you want to become a digital marketer.
There are so many types of digital marketing is that you can use any or a mix of them to your advantage. Check out five different types of digital marketing:
Social Media Marketing
Yes, the most popular form of digital marketing! This is all about marketing your products and services on various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc. You can choose the platform where you are likely to get the highest following, likes, shares and comments. For instance, if you are a photographer, it would make more sense to promote on Instagram and Pinterest. If you are a B2B company, Twitter and LinkedIn are more ideal choices.
Email Marketing
The time when you want to reach out to masses or build a loyal subscriber base, email marketing can be quite an effective medium of digital marketing. It helps you to gain better brand trust and loyalty. However, you have to ensure that you don’t spam people’s email boxes. Or else, they will opt-out from the emails.
Content Marketing
Blogs, videos, images, infographics, white papers and e-books – these are all the ways to do content marketing. This form of digital marketing involves feeding content to the target audience with an intention to create brand awareness and build a long-term relationship with customers.
SEO Marketing
Search Engine Optimization (SEO) marketing is perhaps the lifeline of digital marketing. You have published the content on social media platforms, website, blogs and emails, but how do you drive traffic? How do you get people read your content and get interested in your products? Well, SEO marketing is the answer. It allows you to use the certain keyword or key phrases through which your website and web pages can rank higher in the search engines. The higher the search engine rank, more internet visitors will click on the link and directed to your website.
Mobile Phone Marketing
A majority of people use their smartphones to access their emails, digital content and social media. So, mobile phone marketing helps marketers to reach their customers through personalized text notifications, apps and offers.
Get more information about the above types by exploring the best courses in digital marketing.