What are the different benefits and types of Usability Testing?
As any usability study shows, your product must be usable, useful, user-friendly, and used.
Much of this comes from comprehensive research of your users and by testing the usability of your solution.
With that in mind, let’s take a longer look at how Usability Testing can significantly influence the success of your digital solution.
What are the biggest benefits of usability testing?
?? Saves time and money
When conducted early in the development stage (and at every significant step), a huge variety of issues, bugs, defects, consistency problems, performance issues, navigation dead-ends, and more can be?quickly identified and fixed.
As the product further develops and becomes more complex, this is essential. Fixing issues at later stages is time-consuming, expensive, and can delay the release of your product.
??? Create a better product
By looking at the entire product or a sample of one (or more) areas, usability testing?validates the usability of the software?and helps improve the consistency, capability, efficiency, and reliability of your solution.
As an ongoing process it helps streamline your product and deliver a greater understanding of what users need.
It also lets you quickly deal with various problems including common page errors (broken links, images not loading), grammar and spelling errors, poor translation, inconsistent branding and layout, overcomplicated tasks, and more.
?? Optimizes the user experience and boosts conversions
Average users make a judgement on your site or app within a second. That may be all the time you have.
With usability testing you can smooth out processes, remove obstacles and errors, minimize steps, improve your interface, and ultimately?create a solution that delivers a positive and engaging experience.
One that lets users do what they set out to do.
What are the three types of usability testing?
Depending on your product, your needs (and those of your users), and your goals, a specific usability testing methodology is better suited than others. Let’s consider three of the most used.
Quantitative Usability Test ??
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This test is all about numbers and facts, not assumptions.
Based on established UX metrics on a given task (success rate or task-completion time), data is collected about the performance of the task and the user’s experience while doing them.
Moderated Usability Test ??
A moderated usability test (in person or remote) lets you get into the user’s head as they interact with your product and navigate typical use cases, such as finding a product on your site.
You can then watch them in real time and compile a detailed list of usability feedback.
Unmoderated Usability Test ??
Sometimes you need an unfiltered view from your user’s perspective. With fully remote unmoderated usability testing , your target group is recorded performing a variety of use cases while thinking out loud.
Everything can then be rewatched for further details.
What are the most common usability testing methods?
Moderated or unmoderated, remote or in-person, the testing method and research methodology you use depends on a variety of factors, including your goals and the number of available resources.
All, however, fall under one of four criteria: Moderated / in-person testing, moderated remote testing, unmoderated remote testing, and unmoderated in-person testing.
Popular remote methods include:
Popular in-person methods include:
Find out how you can conduct remote usability testing now.