What is the difference between a logo and a brand?
Why a Logo Alone Does Not Make a Brand: The Importance of Branding in Company Identity
When establishing a company’s identity, branding and logos play a crucial role, but a logo alone does not make a brand. Branding is a broader concept that encompasses the overall perception and reputation of a company in the minds of its customers.
In this article, I’ll explore the difference between logo and brand, and why it’s essential to understand the distinction in company branding. Whether you’re a business owner looking to establish a brand identity or a designer tasked with creating a logo, this article will provide you with a clear understanding of the role that logos and branding play in creating a successful company identity.