What did we learn in April 2020?

I read a great quote from Seth Godin this morning; he said, ‘During a slog, we have a chance to accept a new normal, even if it’s temporary, and to figure out how to make something of it. You don’t have to wish for it, but it’s here. There’s very little value in spending our time nostalgic for normal.’

I think this is very fitting: in this crisis, many companies are choosing not to carry on promoting their services because they feel it is not the right time to do so. I think now is a great time to reach out to your target markets with an appropriate message. When we first went into lockdown, I did not know if we would be able to provide our service in this environment. Well, I am happy to report that not only can we, we are getting better results then ever for our clients. Here is how two of my lovely clients described our work for them in April 2020:

‘Yafit at YBDT recommended that we should not stop our marketing campaigns at these unprecedented times but rather stick to services we can provide. We followed her advice and had some fantastic results from our April 20 lead generation campaign:

Our email marketing campaign yielded 23% opens against an average of 15% with many checking out our Blog and the Webinar which is great 

 The telemarketing follow-up campaign was also successful and resulted in 5 new qualified prospects which is higher than average for our normal campaigns’

 JB De Lartigue, MD, Driving Vision

‘A big thank you to you and your team for a great month of calls in April 20. They’ve generated great attendance at the Taster Boards I run, and one has already joined TAB!’

Jonathan O’Shea, TAB business Owner, Bristol  

As soon as next week, new business sales should top your priority list again. Consider who will need you most when we come out of lockdown and create a winning plan for launching your next campaign. I am happy to discuss your ideas further so get in touch.