What is the "Devices" option in the campaign creation process in Google Ads?

The "Devices" option in the campaign creation process in Google Ads allows you to choose which devices your ads will be shown on. You can select to show your ads on desktop computers, mobile devices, or both.

When creating a campaign, selecting the right device options is important because it determines where your ads will appear and who will see them. For example, if you are advertising a mobile app, you may want to select mobile devices to ensure that your ads are seen by people who are likely to download your app on their smartphones.

Alternatively, if you are advertising a product or service that requires more research or information gathering, desktop computers may be a better option since users tend to conduct more extensive research on desktops than on mobile devices.

It's also worth noting that you can adjust your bids for different device types. For example, if you find that mobile users are more likely to convert than desktop users, you may want to increase your bids for mobile devices to ensure that your ads appear more frequently for those users.

Overall, selecting the right device options for your campaign depends on your advertising goals and the behavior of your target audience. By choosing the appropriate device options and adjusting your bids accordingly, you can optimize your campaign performance and reach the right users on the right devices.