WHAT IS DEMI-FINE JEWELRY? EVERYTHING YOU NEED TO KNOW...

The Rise of Demi-Fine Jewellery

‘Demi-fine’ is an emerging jewellery category that nestles neatly between fine and costume. Incorporating precious and semi-precious stones, and made from precious metals, it has intrinsic value without the price tag of high or fine jewellery.?It is expected to grow at a prolific rate due to the contemporary, trend-led designs and accessible prices. The growing e-commerce industry, increasing presence of brands online, and rising usage of social media and apps has resulted in a lucrative opportunity for the market to expand its customer base.

We are seeing established houses from Cartier to Boucheron doubling down on entry-level, affordable ranges to boost their top lines.

Demi-fine is a term used by jewelry brands to describe attainable yet premium quality jewelry that sits between cheap costume jewelry and expensive fine jewelry items. The secret is in the balance of metals used to make demi-fine jewelry pieces. With a solid core of sterling silver and a thick layer of 18k gold vermeil, demi-fine jewelry uses pure metals to achieve attractive price points (usually?under $400) without sacrificing quality or luxury.?

If you're opting for gold demi-fine pieces, they're frequently paired with precious gemstones as well.

FREQUENTLY ASKED QUESTIONS:?

Q: What is Demi-fine jewelry?

A: Demi-fine jewelry combines premium-quality materials (18k gold, sterling silver, precious and semi-precious stones) with modern yet timeless designs at price points that?don't break the bank.?

Most demi-fine pieces can be found for $100 to $400, marking the sweet spot between cheap fast-fashion jewelry and aspirational yet often unattainable fine jewelry pieces.?

Q: Who is it for?

A: This evolving trend in jewelry provides?discerning shoppers the?assurance of high-quality, luxurious pieces, without the?hefty price tags traditionally associated with fine jewelry. For those who are seeking luxury at a more purse-friendly price tag, demi-fine jewelry provides the perfect solution.

Q: Is it good quality Jewelry?

A: Again, don't worry?- you won't be compromising on quality. You can confidently build?your jewelry collection with demi-fine pieces knowing that every piece is made with only the finest materials -?precious and semi-precious gemstones and real 18k gold over pure sterling silver.?

Q:?Is Demi-Fine Jewelry Cheap??

A: Landing nicely between expensive?fine jewelry?and cheap costume?jewelry,?Demi fine?jewelry pieces are made with precious metals including gold vermeil, solid sterling silver, and semi-precious gemstones. What does that mean for consumers? Attainable luxury with designs can be worn on a daily basis without the worry of solid gold or running the risk of losing or damaging a precious stone.

Q: What is Demi Gold??

A: Demi gold and the larger term demi-fine jewelry is a term used to describe attainable pieces that have been crafted using precious metals and advanced techniques such as gold vermeil plating which results in a thick gold plating on top of a solid sterling silver base.