What is the Death Valley Curve| Nature Based Solution for Cities| Futurebuild Industry Insider Newsletter 317
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Guest Editor:
Dr Olli Jones,
Head of Sustainability & Innovation
Cundall
Connect with me on?LinkedIn
Despite a year of climate disaster unfolding before our very eyes, you would be forgiven for not knowing right from wrong as the political and press machines shudder, grunt and splutter into fossil fuelled action. In recent weeks, a veritable torrent of news articles, as polluted as our waterways, talking of “anti- green”, “eco-crackdowns” has started to grip the global press and it threatens to derail both environmental and economic progress.This isn’t the time or the place for a culture war, climate disasters don’t differentiate between left and right wing. It's science, it’s here, and we need to lead on delivering change.We need to correct our course. And we must do it quickly. We set the targets, wrote manifestos, declared emergencies and delayed strategies. But now as we take the first steps in the action and implementation phase things become more challenging and political resolve looks as if it is already beginning to buckle.From an environmental, food security, public health and economic point of view, we cannot afford to politicise the drive to net zero. We are currently stuck in the death valley curve of net zero. How do we get out of it? We take a radical approach to environmental strategy and decision making. Read the rest of my opinion piece to help get us out of it!
Welcome to Death Valley?What is the death valley curve?In the process of technological innovation, there is something called the “valley of death”. In the innovation of new products and technologies, we typically see an early buoyant, even jubilant peak of interest, activity and initial progress. This bit is relatively simple, you sell the vision, raise interest and funding and make some noise about just how “world leading” your innovation is. Sound familiar? The UK held COP26, wrote the manifestos and declared the emergencies.?Then the real work begins, and it gets challenging, progress is about experimentation, testing, iterations, and refinements to eventually drive more breakthroughs, more funding and you begin to climb out of the valley. What typically gets innovations through the valley and start-ups through this phase is resolve, dedication to an idea and collaboration, in short - unwavering, unshakable vision and leadership. When you look at the challenges the world faces in decarbonising and you apply the same analogy – this is where we have a real problem – leadership, shared vision and global collaboration.
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Nature-based Solutions for Cities
Over the moon to find such an insightful and timely publication on utilising nature-based solutions to create healthier, greener, more resilient cities. Top work.
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Driving lasting regenerative change. Ensuring our cities adopt nature based solutions to improve resilience and adaptation.
This panel discussion on the need for the 100 Year Plan was a highlight of the show for me, strong sentiments and inspiring contributions from? Indy Johar ,? Catriona Brady ,?Pascal Smet ?&Gemma Jerome .
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