What is data retention and how we can extend it?

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Saba Sharifi

Saba Sharifi

Senior Performance Marketing Specialist | PPC Advertising Expert | Marketing Consultant | Entrepreneur |

发布日期: 2023年12月17日

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data retention in ga4: the user's data that Google keeps in a particular period.

by default, it is for 2 months but I recommend setting it to 14 months to analyze and see the report much more accurately.

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