What is Data Cloud?

AI and Data Cloud were the talk of the town at this year’s Salesforce World Tour. But what actually is Data Cloud and why would you need it? Previously known as Salesforce Customer Data Platform (CDP), Data Cloud is a platform, similar to a Data Lake,? which helps to organise, improve and use your customer data. By integrating all of your business systems you can build a unified customer view to better understand who you’re selling to and predict what they want.?

So, why was it such a big deal at the World Tour? Well, the hot topic here is AI, and most companies will need lots of data in order to train their AI models to work for them. Most businesses have their data trapped in separate software systems which makes it difficult to coordinate and use for any real benefit. Data Cloud pools this data together, connecting your systems such as Salesforce, AWS, Google Cloud and more to create one large unified data pool that can be harnessed to improve your business.?

Once Data Cloud has activated your back-end data, how can it be used for the advancement of your business? You’ll be able to leverage your customer’s internet activity and engagement with your brand to trigger new outreach efforts; by looking at the propensity to buy, your sales team know where to focus their efforts and, furthermore, a consolidated view of your clouds and orgs will help you identify new cross-sell opportunities. And what does all this really mean? Informed conversations and fast-paced sales cycles, higher customer engagement, and you’ll also be able to clearly identify new revenue opportunities. A better experience for your customers and more sales for your business.

Investing in Data Cloud is also a great investment for your marketing team. By understanding your customer’s specific interests and preferences, you’ll be able to create targeted marketing campaigns built specifically for the customer in order to increase engagement. Further, Data Cloud can provide predictive analytics to help you anticipate your customers needs and proactively address them, offering a significant advantage over your competitors.?

Data Cloud also increases and encourages collaboration across your organisation: by giving you a unified view of your customer’s data, you’ll know that all the teams in your business are accessing, using and updating the same data in real-time which ensures operational consistency. By having such extensive data constantly available to you, you’ll be able to adapt to market changes and customer preferences almost instantly, and much faster than your competitors.?

Overall, Data Cloud is the next generation of CRM software at its best. It helps you sell intuitively and with knowledge of what your customers really want: no more unsubstantiated guessing.? Using AI is estimated to increase business efficiency by over 50%, and Data Cloud is an excellent foundation for the latest AI technologies to learn from. Salesforce Data Cloud, coupled with AI, will allow you to offer exactly the right product, service, or interaction at exactly the right time.

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