What Cultures Keep People Loyal?
Paula S. White
A Leading Voice in Conscious Listening | Transforming Leaders & Sales Teams | Turning Communication into Connection & Trust into Impact ?? | Keynote Speaker ?? | 2X Best-Selling Author
We understand from our discussion last week that loyalty has changed over the past 50 years. This week I will discuss retention in today's workforce. In business retention, loyalty, and productivity lead to profit and increased revenue growth. So why is it so difficult to keep people? What are the cultural elements that foster loyalty?
?The answer lies in something more intangible than money or job security: respect, trust, and personal investment drive corporate loyalty. People stay when they feel like their contributions are valued, their roles have purpose, and their input is considered. They stay when their relationships with colleagues’ matter; when their workplace provides a safe, engaging, and intellectually stimulating environment.
To create a stimulating and intellectually engaging work environment, it is important for management to be open to new ideas and suggestions from their employees. Employees need to feel like they are part of the decision-making process, and that their thoughts and opinions matter. Management can accomplish this by holding regular meetings where employees are allowed to share their ideas, and by actively listening to what they have to say. Additionally, managers should try to create an atmosphere where employees feel comfortable speaking up, even if their idea is not approved. This will encourage creativity and innovation, which are key ingredients in a successful work environment.
?In short, people stay when they are personally invested in the company's mission, vision, and values. Companies who prioritize these cultural elements create an ecosystem where innovation is encouraged, and passion is amplified - making it easier to both attract and retain staff. When organizations take a long-term view of their employees and provide an environment where they can truly flourish, the loyalty follows naturally.
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?Of course, financial incentives and job security matter too; but making sure people feel appreciated and heard is at the core of what keeps cultures alive - and encourages employees to stick around. So, if you're looking to make a workplace that's built for long-term loyalty, start by investing in the things that really matter. Your bottom line will thank you for it!
Paula S. White, author of Side B: Remix Your Leadership Style and your Leadership DJ, offering leadership development programs that demand all leaders to be both business savvy and intentionally connected to their people. To learn more about her services, please visit her website:?www.paulaswhite.com
Holding B2B SaaS Founders, Sales Leaders, and Sales Pros to a higher standard—with tough love. | Coach | Hiring | Author | Speaker
2 年I agree with the absolute need for a culture of accountability for so many reasons--not the least of which is the sense of investment in the mission that each individual, at every level, can develop.
"In complex sales, where the Art of persuasion, the Heart of empathy, and the Science of strategy seamlessly blend, extraordinary results are inevitable." – Lisa D. Magnuson, Chief Sales Strategist
2 年Great points Paula. I think feeling connected to others in the organization also goes a long way towards loyalty and culture.
Keynote Speaker ??and Sales Leadership Mentor?? Helping Sales Leaders and CEOs channel their knowledge and wisdom into building high-performing, overachieving sales teams in a disruptive and AI-driven world.
2 年We all want to be part of something bigger than ourselves and to be able to take our buyer on a journey where they can see themselves aspiring to that 'something bigger' is part of our responsibility. This is a story we need to be able to 'show and tell'.
?? I help entrepreneurs make more money Selling with HeartNOTHustle?? ? No Sales Process = ? No??ales | Gartner Peer Community Ambassador | Open to podcast guest opportunities — Please DM to connect!
2 年I couldn’t agree more! Loyalty is no longer the thing that makes people stay. Culture is a hugeeeee part of what makes people stay and on both ends the employee and the company need to be in alignment on it.
Founder | Strategist | Podcast Host I guide #CEOs to elevate sales to increase their valuation. Skier?? Sailor ??
2 年Yes, loyalty has changed. Each CEO and their senior team need to determine what employees want from the culture. It won't be the same for each person and that's important to note.