What CTA’s Web Redesign Says About the Future of Tech

“Innovate or Die!” is a phrase I use often when talking about the importance in business to constantly reinvent yourself.

I wrote about it in CTA’s second book Ninja Innovation. It’s emblazoned on the wall of the CTA Innovation House. I talk about it with CTA’s 2,200 member companies. And I think about it constantly to ensure our amazing trade show, CES, still inspires after 50 successful years.

Our staff at CTA also takes “Innovate or Die!” to heart as we think about ways to grow and promote our association. That’s why, following our organizational name change, we took a fresh look at CTA’s online presence, our open door to the virtual world.

CTA is about tech innovation and big ideas. We want our website to reflect that spirit. The new site, which goes live today, is more user-friendly, more uniform and more resource-rich than ever before.

From the latest market research to details on CTA events to our invaluable members-only portal, CTA.tech is designed to provide you with a 360-degree view of the great work our association does to support and grow the consumer technology sector.

The new site is mobile-first and platform-agnostic. Now you can access everything from the latest standards listings to CTA’s news releases seamlessly and on the go.

We also streamlined the site’s navigation tool and created a consistent look and feel across all sections. So, if you’re reading about our policy positions on patent reform, you can quickly jump to an i3 article about how our members are battling patent trolls.

See something that piques your interest on the CTA blog or in our market research? The revamped site integrates social media throughout, letting you share content more easily and providing you with an opportunity to engage with our brand like never before.

Change can be intimidating, but it is essential for long-term success. Spend some time exploring our new site, and let us know what you think. At CTA, we embrace innovation and are proud that our new site reflects a spirit of ingenuity.