# What is Creativity?
Pavan Padaki
Author: Brand Vinci-Decoding facets of branding; Principal: Insights Insight Consulting - Brand* Communication*Business; Branding Coach: Brand Doctor.
Explore 20 Insights on Creativity.
Ever wondered what makes some people and companies stand out in the crowd? It's often that magic ingredient we call creativity. But what exactly is creativity, and how can we harness it for success?
In my years working in business and advertising, I've noticed people often tend to use words like "creativity," "innovation," and "ideas" as if they're all the same thing. Creativity is our ability to think up new and relevant stuff, Ideas are the specific thoughts that pop up from our creative thinking and Innovation? That's when we actually put those creative ideas to work in the real world. Innovation is the tangible application of creative ideas that creates value. As Theodore Levitt cleverly put it, "Creativity is thinking up new things. Innovation is doing new things."
Now, I've curated 20 quotes about creativity from some seriously smart thinkers, people in art, business, branding, and advertising. These nuggets of wisdom cover everything from where creativity comes from to how it plays with things like intelligence and discipline.
Ready? Let's explore these 20 insights that might just change how you think about creativity – and success. Do comment below the 3 insights that appeal to you.
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1. "Creativity is intelligence having fun." - Albert Einstein
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2. "Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep." - Scott Adams
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3. "Creativity without strategy is called 'art.' Creativity with strategy is called 'advertising.'" - Jef I. Richards, advertising professor
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4. "You can't use up creativity. The more you use, the more you have." - Maya Angelou
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5. "Good artists copy, great artists steal." - Pablo Picasso
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6. "Innovation is taking two things that already exist and putting them together in a new way." - Tom Freston
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7. "Creativity is a habit, and the best creativity is the result of good work habits." - Twyla Tharp
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8. "The worst enemy to creativity is self-doubt." - Sylvia Plath
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9. "Creativity is piercing the mundane to find the marvelous." - Bill Moyers
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10. "Creativity is not a talent. It is a way of operating." - John Cleese
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11. "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create." - David Ogilvy
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12. "Creativity is the power to connect the seemingly unconnected." - William Plomer
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13. "There's no good idea that cannot be improved on." - Michael Eisner
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14. "The role of a creative leader is not to have all the ideas; it's to create a culture where everyone can have ideas and feel that they're valued." - Ken Robinson
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15. "Creativity is a wild mind and a disciplined eye." - Dorothy Parker
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16. "Creativity is the sudden cessation of stupidity." - Edwin Land
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17. "Curiosity about life in all of its aspects, I think, is still the secret of great creative people." - Leo Burnett
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18. "Creativity is not the finding of a thing, but the making something out of it after it is found." - James Russell Lowell
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19. "The best ideas come as jokes. Make your thinking as funny as possible." - David Ogilvy
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? 20. "Creativity is like washing a pig. It's messy. It has no rules. No clear beginning, middle or end. It's kind of a pain in the ass, and when you're done, you're not sure if the pig is really clean or even why you were washing a pig in the first place." - Luke Sullivan, advertising creative director
Visit my website www.InsightsInsight.com for more on brands, business and creativity.
Also Read: "What is a Brand? Discover 20 inspiring insights from top business minds on the essence of branding.
Also Read : Discover 20 Successful Business Insights. 20 inspiring insights from top business minds on the essence of successful business.
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Experienced Counsellor, Corporate Workshops, Psychologist
1 个月Good read. Number 14 stood out for me.
Business and Brand strategy Consultant
1 个月Yes. You said it. Next time 20 examples please..like 3M, pizza in 30 min...
Chief Financial Officer at Turtlemint
1 个月Nice one Pavan. What resonated with me was the quote from Mary Angelou - “You can't use up creativity. The more you use, the more you have." It’s a muscle then. You need not be born with it but have to keep working at it and it can be trained.