What if … ? Creative ideation techniques

One cornerstone in my?eclectic career is teaching what I know best. In this case, I’ve been?teaching creative techniques to college students in the film industry.?How they can learn to develop creative ideas to briefs given to them.?

Ideas that stick.

Ideas that sell.

Ideas that maybe even will win awards.?

One of the principles is to putting the focus on the USP, metaphorically speaking.? What if … we would apply the real meaning of a word?

Today I came across this car.?This unique view made me stop my bicycle and return to inspect from a bit closer and snap a couple of pictures for you.

As a creative strategist, I immediately saw the potential for delivering a strong visual to the hypothetical brief talking about how eco-friendly and green a car is, its tiny carbon footprint on the environment, etc.* Using the car covered in grass, ideally with flowers, bees and butterflies. For once, those insects not crashed against the front windshield, but carrying on serenely with their lives' mission.

Anyway, with lots of training,?inspiration can be found everywhere.

Would you buy a car if it was featured covered in grass? Shown on billboards, digital channels, at events??

Let me know in the comments!

#popyourimage #advertising?#creative #creativestrategy #creativedirection #ideas #marketing