What is the Cost of Fear?

Has fear ever gotten the best of you? Has it kept you from calling on a client, investing money in your company, spending money on your branding and expansion? Has fear ever kept you from taking some risk and getting to the NEXT level?

In my 20’s I was broke and busted, had little direction, and had no idea what I was going to do with my life. Worst of all, I was afraid… and this fear was consuming me. Even into my 30’s after I had started to find my way, fear continued to torture me in business and in life.

This thing called fear causes millions of people to end up stuck in their lives, not fulfilling their potential. During the lowest times of my life, most people I consulted with or confided in about my situation wanted me to take medications to get myself better and handle my fears and insecurities. I didn’t like this option for me. It just didn’t feel right.

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I had used drugs and they never seemed to make me more secure, certain, or confident. The only thing that I have found to truly handle my fears has been action. Doing the very things I was scared of made me stronger and more confident.

Without exception, not one thing I have been scared of was as threatening as I had imagined it to be.

I was being faked out by fear and I’ll bet you are too. Look, your success—or lack thereof—is all tied up in how you handle fear. Do you learn of an opportunity and then list reasons why you can’t pursue it? Do you look to other outside obligations and people to blame for keeping you stuck? I guarantee you’re afraid. I know fear very well. I still get afraid, but these days I WANT to get that jolt of fear. When you use fear as fuel, you become strong, clear and driven. You start to look for things that make you scared.

So here’s how to start facing your fears and grasp the effect they have on your success:

? Write a list of your goals.
? Then write a list of what you fear.

You’ll then see on paper, right there in your handwriting, how your fears cost you from reaching your goals.

Assume all responsibility for why you are not moving forward. It’s fear! You’re being faked out by it. Do you want more money, more freedom, and more goodness in your life? Face your fear.

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Get the sledgehammer and start hammering at them one at a time. It’s rough. I went through it. You’ll get your fears handled one by one. Trust me on that. When you do what you fear, you’ll notice opportunity coming your way. Why? Because, when you can handle the fear, you can handle success. More wins start to come for every brave step forward you take. C’mon, you got this. Use fear as a great motivator!

Be great! Nothing else pays.

Grant Cardone

Grant Cardone is an American entrepreneur, New York Times best-selling author, speaker, motivator and online sales training expert. Cardone is a respected, highly regarded master salesperson whose passion is to teach people how to sell themselves, their products and services regardless of economic climate. His books, audio packages and seminars provide people of all professional backgrounds with the practical tools necessary to build their own economies towards the path to true freedom.

“Success is your duty, obligation, responsibility."