What are Core Web Vitals and why do they matter?
Catena Media
Connecting players with possibilities - Catena Media, driving growth in the iGaming industry.
What are Core Web Vitals and why do they matter?
Catena Media currently maintains hundreds of brands globally and publishes 1,000s of new pages every month. Most of our readers find our content through organic search results, so SEO is a fundamental component of our business.?
Producing content that people think is relevant and valuable will always be the driving force behind our content strategy, but the quality of user experience, particularly on mobile, and how that matters to search engines, is an increasingly important factor. Our content must be usable, and the success of our clients’ acquisition strategies, and therefore our own success as a lead generator, depends on it.??
But tracking key performance indicators is nothing new in the content marketing world. On the face of it, measuring factors like page speed is simple. But because search engines keep the make-up of algorithms and the detail around periodic changes close to their chests, there is still a degree of guesswork, trial and error.??
So when Google releases new guidance or tools, it pays to take notice. Enter Core Web Vitals (CWV), a set of metrics introduced by Google in 2021 to assist website owners in improving user experience.?
At Catena Media, we have always asked the question ‘what makes for a bad user experience?’, but with CWV, Google has given us their latest answer. With over 5 million visitors to our brands every month, these insights could have a significant impact on our performance.....