What are Core Web Vitals, and how to increase page loading speed?
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Page loading speed is an essential factor in ranking sites in search engines. In search engine promotion of the site, it is necessary to pay special attention to the analysis of page loading speed.?
Core Web Vitals?is a group of Google search engine ranking factors that went life in May 2021.
What is Core Web Vitals
Core Web Vitals?are the metrics of the Web Vitals algorithm used to evaluate web pages. Core Web Vitals metrics are included in all Google tools.
For sites to rank highly in search engines, these metrics must be considered when optimizing the site. These metrics influence user behaviour.
Core Web Vitals metric settings
How Core Web Vitals Affect Ranking
Core Web Vitals metrics are directly related to page loading speed. With Core Web Vitals, Google again points out to site owners the need to speed up their sites.
The faster the site works, the more convenient it is for users to interact with the content. Google rewards high page loading speed by improving positions in search results.
Core Web Vitals work with other metrics and algorithms affecting site rankings.
Optimizing page loading speed may only sometimes lead to better rankings. To increase the site's position, it is necessary to take a comprehensive approach to optimize the site.
What is page loading speed?
Page loading speed is the time it takes for content to load on the pages of a website.
Page loading speed is one of the most important ranking factors in Yandex and Google search engines.
In this regard, it is necessary to strive to ensure the maximum speed of the site to rank highly in search results.
User behaviour on the site depends on the download speed. Slow speed can increase the number of failures, which in turn will negatively affect sales.
How fast should the page load
No official information from search engines about the optimal page load time exists.
One of the most common recommendations is a page load speed of 3 seconds.
Most likely, this indicator is because, according to a Google study, about 53% of mobile users leave the site if the pages load longer than 3 seconds.
Moreover, if the page loads longer than 3 seconds, the site will rank better in search engines. All ranking factors work together. However, you must strive to optimize your site in all respects.
How to identify problems with the page loading speed
Configure caching and gzip compression of scripts and styles
You can enable caching and gzip compression of scripts and styles on the hosting side by contacting the provider or on your own through the .htaccess file.
Set up lazy load for images
Lazy load is a method of lazy loading of images, as a result of which photos are not loaded immediately with the page loading but as the page scrolls to the corresponding image or on click.?
Please note that the images on the first screen should load immediately.
When setting up Lazy load, you must ensure that all images are available for indexing before the image is loaded.
We also recommend filling in alt and title tags for images to improve indexing and reflecting the main content of pictures in these tags.??
Compress the size of large images and use modern formats.
The recommended size for images on the site is 100-200 kb. Many heavy pictures on a page can significantly reduce page loading speed.
Set up lazy loading of scripts
Scripts will be loaded after the page is fully loaded. This will increase the page loading speed.
It is worth checking that all the content on the page loads with the page load and is available for indexing.
Remove unnecessary analytics counters.?
Example: counters of analytics systems and webmaster panels can be added to Google Tag Manager and placed in the site code only one code
Move analytics counters to the footer.
Moving the analytics system counters to the site footer can positively affect the page loading speed.
This approach often causes disputes between SEO specialists and analysts since when placing counters at the end of the page; analytics data may not be collected in some cases (for example, when the page load speed is low).
Preload fonts used on the page
Font preloading can be configured using the preload attribute.?
The preload attribute tells the browser which contents to preload. This way, the browser will detect important content at the beginning of the page loading.?
Use fewer third-party libraries. If possible, abandon jQuery and other libraries and use native JS.
If you can't do without jQuery, place it as low as possible
We recommend setting up page loading so that the main content of the page is loaded first, and then the scripts, styles, libraries, and other elements of the web page.
This will not only speed up page loading but also improve content indexing.
Use CDN
CDN (Content Delivery Network) is a web page content delivery network designed to prompt content delivery tent to users.?
The CDN does an excellent job of serving responsive images, which saves time and resources on loading large images.?
Reduce the number of HTTPS requests by concatenating multiple files/styles/scripts into one.
We recommend striving to minimize and complete the page code. If it is possible to combine several small files with scripts or styles into one, we suggest doing this.?
Reducing the number of components on the page will reduce the number of HTTPS requests and increase the page loading speed.?
Conclusion
Optimizing page loading speed can lead to better site rankings in search engines and better behavioural factors on the site. NJ Graphica is a company that specializes in Technical SEO Analysis services for websites. With the team's expertise in website optimization, they help businesses increase the speed at which their webpages load, leading to a better user experience and increased conversion rates. Get in touch with NJ Graphica to take your website to the next level!