What a ‘cookieless’ future will look like for marketers, scholarly publishing resources, and more.
TBI Communications
Strategic marketing consultancy working with publishers, societies, associations and technology start-ups.
Welcome to our monthly newsletter from TBI Communications, Tiny Sparks to The Big Idea. We’ll be sharing updates in marketing and publishing, discussing everything from the latest insights and news to what we’re reading.
In case you’re new to TBI, we’ll also be showcasing our talented team and wide range of services to support the growth of publishers, societies, university presses, and beyond.???
A ‘cookieless future’
As a marketer, I’m sure like us these questions are at the forefront of your mind: what is changing or due to change with cookies, how will these changes impact user tracking and campaign reporting, and are there alternatives to cookies?
Help is at hand – we’ve addressed these key questions in a short video for you.
More Q2 events
It was a busy end to May – TBI had representation at the Society of Scholarly Publishing’s 46th Annual Conference on “Inflection Point: Setting the Course for the Future of Scholarly Communication” and attended the ALPSP online workshop on ‘Publishing in China’.
Did you know
In case you’re not familiar with TBI, we work with international and renowned publishers and societies, university presses, membership organisations, as well as government agencies and technology companies.
To name just a few - we’ve had the pleasure to partner with: The American Physical Society, Silverchair, AAAS, International Monetary Fund, STM, Clarivate, Biochemical Society and more.
The TBI team
This month is one of milestones for our Marketing Manager, Rowan Baughan. Rowan celebrates 6 years at TBI and is off on maternity leave, soon to welcome her second daughter.
What we are reading
From books to blogs, the TBI team are always reading to keep up to date with all things publishing and marketing. To highlight just a few must reads:??
Science Editor: Improving the Performance of Research Journals: Lessons Learned from the Visual Abstract
Practical Ecommerce: Google Ad Updates from Marketing Live 2024
Thank you for reading our newsletter and we look forward to sharing more exciting industry updates and news.
Please visit our website and fill out our contact form if you have any questions.