What is Conversion Tracking (Google Ads)

Conversion Tracking

Conversion tracking?is a free tool that shows you what happens?after?a customer interacts with?your ads whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Conversion

An action that's counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone. Conversions are measured with conversion tracking.

Ad group:

An ad group contains one or more ads that share similar targets. Each of your campaigns is made up of one or more ad groups.

Campaign:

A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer.

i-???????????????Your Google Ads account can have one or many ad campaigns running.

ii-?????????????Each campaign consists of one or more ad groups.

iii-????????????Settings that you can set at the campaign level include budget, language, location, distribution for the Google Network, and more.

iv-????????????You can create separate ad campaigns to run ads in different locations or using different budgets.

Why Use Conversion Tracking

i-???????????????See which keywords, ads, ad groups, and campaigns?are best at driving valuable customer activity.

ii-?????????????Understand your return on investment (ROI) and make better informed decisions about your ad spend.

iii-????????????Use smart bidding strategies (such as Maximize Conversions, target CPA, and target ROAS) that automatically optimize your campaigns according to your business goals.

iv-????????????See how many customers may be interacting with your ads on one device or browser and converting on another. You can view cross-device, cross-browser, and other conversion data in your “All conversions” reporting column.

How Conversion Tracking Works

Conversion tracking starts with you creating a conversion action?in your Google Ads account. A conversion action is a specific customer activity that is valuable to your business. You can use conversion tracking to track the following kinds of actions:

• Website actions:?Purchases, sign-ups, and other actions that customers complete on your website.
• Phone calls:?Calls directly from your ads, calls to a phone number on your website, and clicks on a phone number on your mobile website.
• App installs and in-app actions:?Installs of your Android or iOS mobile apps, and purchases or other activity within those apps.
• Import:?Customer activity that begins online but finishes offline, such as when a customer clicks an ad and submits a contact form online, and later signs a contract in your office.
• Local actions:?Actions that are counted whenever people interact with an ad that’s specific to a physical location or store.

Conversion Tracking Process

The conversion tracking process works a little differently for each conversion source, but for each type besides offline conversions, it tends to fall into one of these categories:

• You add a conversion tracking tag, or code snippet, to your website or mobile app code. When a customer clicks on your ad from Google Search or?selected Google Display Network?sites, or when they view?your video ad, a temporary cookie is placed on their computer or mobile device. When they complete the action you defined, our system recognizes the cookie (through the code snippet you added), and we record a conversion.
• Some kinds of conversion tracking don’t require a tag. For example, to track phone calls from call extensions or call-only ads, you use a Google forwarding number to track when the call came from one of your ads, and to track details like call duration, call start and end time, and caller area code. Also, app downloads and in-app purchases?from Google Play, and local actions?will automatically be recorded as conversions, and no tracking code is needed.

Once you’ve set up conversion tracking, you can see data on conversion?for your campaigns, ad groups, ads, and keywords. Viewing this data in your reports can help you understand how your advertising helps you achieve important goals for your business.