What is conversion optimization and why is it so important?
Today, conversion rate optimization [CRO] is very popular amongst digital marketers.
CRO techniques help online businesses, especially e-commerce giants, to improve their online properties.
CRO tests and experiments with different aspects of a website, or a landing page, such as design, copy, functionality, etc.
The idea behind the experiments is to improve the user experience on the website.
Why do you need conversion rate optimisation?
Imagine you are a store owner.
What if people came to your store, in streams, looked around, and went away?
You would wonder why people leave without buying, right?
This could happen to your website as well. You get substantial traffic, but visitors do not take any action.
This is when you need to apply conversion optimization techniques to your website.
It helps the traffic coming to your website take the desired action you want them to take.
This action could be anything from making a purchase, to filling up an enquiry form, or even signing up for a newsletter.