What is Conversational Marketing and Why Should You Care?

Originally published on the Hearst Bay Area blog. Click here to read the full post!

Cars can drive themselves.

Watches can read us our text messages, pay for our coffee, and zap us when we've been sedentary for too long.

The robots are taking our jobs.

Our houses contain little mini-computers that give us a flash briefing every day like we are all the President.

The future is here.

So, why are consumers still having so much trouble finding the information they need to make a purchase?

Why are company websites still so difficult to navigate?

And why are the basic details about a business still so hard to locate??

It is mind-boggling that with how far we've come with regard to technology, how far we still have to go.

Today's consumers live in an on-demand world, where anything can be delivered, automated, Venmo-ed, digitized, conjured and disappeared, all without ever leaving the couch.

And businesses? Well, businesses are clearly struggling to keep up.

But, the news isn't all bad.

There is a solution - a way to give online customers the information they want, when they need it.

That solution is called conversational marketing, and while you may have never heard of it before, it can no longer be ignored.

What is Conversational Marketing?

Final Thoughts

Advancements in technology and developments in the realm of data collection have paved the way for brands to connect with buyers on their own terms.

Continuously working to improve the customer experience and putting the goals of those you aim to serve ahead of all else will secure your place in the minds (and hearts) of consumers, which in turn, ensures the sustained growth of your company.

Looking for more? Read the full article where we interviewed several business owners on the topic of conversational marketing and how they are using it for their companies on the Hearst Bay Area blog.