What Is Content Syndication and How Does It Work?

Content marketing is still big business; the numbers speak for themselves. It’s favored by 9 out of 10?marketers as an effective brand-building method.

But when it comes to content, have you ever?felt frustrated that your fantastic blog content deserves a bigger audience? Even for those of you successfully rowing your monthly views, it might still not satisfy your need to get your content in front of thousands of eyes instead of hundreds.

But thankfully, a marketing method you may not have heard of?could be your perfect solution: content syndication. We’ll explain what content syndication is and how it can help your business.

What Is Content Syndication?

Content syndication isn’t a new thing. The newspaper and magazine industry has been using content syndication since the 19th century.

During that time, the writer would submit an article to multiple publications. If the newspaper liked it, they’d print it.

That describes the modern version of online content syndication too. It’s getting one piece of content published in multiple places.

It might be something that you’ve written on your blog that you want to distribute elsewhere. Or it might be some unique content that isn’t suitable for your blog, but it’s a topic that’s important to you, so you choose to publish elsewhere.

Of course, you might be thinking: that sounds like a guest post. But it’s not.

Guest posts are slightly different. When you write on someone else’s website as a guest, you effectively offer them an exclusive piece of content. It’s not?published elsewhere.

In contrast,?with content syndication, you write one piece of content and aim to get it published in multiple places.

The Benefits of Content Syndication

We’ve already mentioned how content syndication can help you reach a wider audience. But what else does it offer? Here are some of the top benefits.

Authority

People love to read topics when an expert writes them. Could you become that expert? It’s certainly possible with content syndication.

If you have a specialist field of knowledge, associating your name with that subject across different publications will help you become known as an authority in your area.

That can open many doors. For example, a podcaster could invite you as a guest on their show. Or maybe you’ll get an invitation to write a guest post on a high-profile website.

Brand Awareness

We know content is excellent for brand awareness, so it makes perfect sense that content syndication can do even more for brand awareness.

It’s getting your business name in front of a vast and widely distributed audience. That’s what you want when you’re growing a brand.

SEO

When you syndicate content, you sometimes have the option of adding a link back to your website. That’s great for SEO, as it allows you to build high-quality backlinks for your business.

We know that plenty of reputable backlinks helps improve your domain authority. That’ll help you climb the rankings on a Google organic results page for the most competitive keywords.

More Traffic

When your content is exceptional, the first thing a reader will want to do is find out more about the author. That’s your chance to get someone to click back to your website.

So content syndication directly leads to a traffic boost. And indirectly, it’ll help your traffic via SEO.

More Business Leads

One of the most compelling reasons to give content syndication a try is that it’s the perfect way to generate high-quality business leads.

We can best illustrate this benefit using an example.

Let’s say that you’re an expert in a very niche specialist field like tree surgery. By writing articles with tips and advice on caring for trees, you’ll get instant recognition as someone who knows their subject.

Not only that, but your audience will be highly targeted and interested in your surfaces as a tree surgeon.

Anyone reading about tree care can find out more about you and connect with you by phone or book you for some tree surgery.

You can trace a direct line from your syndicated content to securing a new customer.

Tips for Getting the Most From Content Syndication

Before you try content syndication for yourself, it’s worth knowing how to get it right and maximize your chances for success. Here are our top tips.

Hire the Professionals

Good syndication involves having a network of publishers you can approach or content syndication platforms you can use. It takes time to build your contacts.

Companies like ours are the best approach for a small business wanting the benefits of content syndication without spending months pitching to multiple publishers. We can help ensure your content goes to the right places and in the correct format to have a maximum impact on your SEO.

Make It SEO Friendly

You don’t want Google to mistake your syndicated content for duplicate content, which the search engine could penalize. There are a few rules for syndicating content you must know.

Make sure the publisher includes a link to the original article. And make sure they use a canonical tag.

If in doubt, always speak to a professional SEO company like ours to ensure your content syndication doesn’t inadvertently leave you with a search engine problem.

Choose Your Most Popular Content

Content syndication takes time and effort, so you don’t want it falling flat with an article that fails to make waves. Avoid this by choosing pieces that have already performed well on your website or social media.

Choose High DA Websites

You want to get your content on more prominent platforms than your own for SEO purposes. That’s a signal to Google that your content is good; even the most popular websites want to publish it.

So check your current DA ranking and consider DA scores when shortlisting content syndication websites.

Are You Ready to Try Content Syndication?

Many articles on SEO will give you the impression that it takes years to get a good ranking on Google.

But that misses the potential on offer from some of the most innovative SEO tactics around, and content syndication is undoubtedly one of the best strategies.

Why not take the first step right now by getting in touch with our team? Tell us your SEO goals and we’ll provide our expert opinion on how we can help you reach those top spots on Google.