What Is Content Pruning? Revitalize Your Site with Strategic Content Pruning

What is Content Pruning?

Content pruning refers to the removal, consolidation, or re-optimization of underperforming content across your website that offers no relevancy, value, or insight for your target audience. It involves reviewing content for a range of factors including visibility, goals, accuracy, accessibility, and more.

Content pruning can be just as fruitful, if not more effective than creating new content for?SEO. In addition to helping you to avoid having a website that becomes over-bloated with lower quality or repetitive content, pruning helps you to be aware of the value each page is offering and measure results accordingly.?

Google is placing increasing emphasis on content quality and authority, so taking a look at what you already have, and making sure it is unique, valuable, informative, and credible, can only work to your advantage.

Questions to ask yourself when pruning your content

-Keyword search intent

-Page purpose

-Page goals

-Internal competition

-Average time spent on page

-Thin or poor-quality content

-Duplicate content

-Underperforming content