What Is Content Marketing? And Why It Is Important?
ROSHAN GOWDA
Senior Talent Acquisition | Leadership Skills- IIM AHMEDABAD | Six Sigma White & Yellow Belt Certified | Recruitment | Sourcing Specialist | Leadership Hiring | Global hiring | HRBP |
Content marketing is a method of marketing in which the facts most consumers are now capable of completely ignoring the “noise” of the marketing efforts they are being exposed to on a daily basis.
It is a technique that includes the creation of unique, relevant content that customers will find useful and valuable for them.
It is the art of creating a connection with your customers without directly selling anything to them. Instead of simply selling your services and products to customers, you should provide information that can teach and help them.
If you did everything correctly, you will be marketing without Breaking your customer’s trust and you could ultimately be rewarded with their business, support, and loyalty.
What is the purpose of Content Marketing?
Content marketing is used for attracting and developing a targeted audience with the goal of creating customer engagement.
Through using it, you should be aiming to change and enhance your customer’s behavior toward your company in a positive manner.
If you will deliver valuable information regularly to your respective customers, It may result in gaining their trust and following.
Why Is It important?
- Rather than simply borrowing media, focus on owning it.
- Enhancing your social media strategy.
- Helping your SEO (search engine ranking and results), because search engines reward businesses that publish unique and quality content.
- It is a successful PR strategy.
- It creates content that drives inbound traffic.
Some Examples :
- Blog posts
- Social media posts
- Newsletters
- Photos: Instagram
- Podcasts
- Videos: YouTube, Instructional, Event
- E-books
- Webinars
Difference Between Content Marketing And Traditional Copy Writing?
Content marketing uses blogs, podcasts, video, and social media sites as a vehicle and Copywriters write magnetic headlines, persuasive landing pages, and conversion-driven emails.
- In any type of smart online marketing strategy, Both work together.
- Content marketing is being used as businesses today by almost 86% of people.
- It's not easy to find effective content marketing.