What is content marketing and how it works?
As a business owner, you have probably noticed that strategies you have used in the past to get people’s attention and generate appointments with them aren’t as effective as it has been in the past.?The days of spamming 150 connection requests per day on Linked in are gone. People are expecting more from us in order to get their attention, get them engaged and take an interest in us and what our businesses have to offer to solve their pains and problems.
An effective content marketing strategy that is exercised on a consistent basis overcomes the challenges that we encounter from the traditional methods we have tried in the past to start a conversation.
·?????The traditional marketing approach tells people what their company does and how it does it.
·?????Content marketing done correctly shares stories and insights that help prospects on how you can help them while helping them to get to know, like and trust you.
Building a content marketing strategy is hard work and a willingness to test different approaches to find the right one that works for you. I use a couple of tools to help me understand what my market is interested in and help me in my writing.
The first tool I use is called TopicMojo. Topic mojo lets you enter in topics and it comes back with a list of ideas you can use to write your content that will get a good response from your audience. TopicMojo is a steal at $49.00 for a lifetime license.
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Topic Mojo will give you a list of questions people are interested in knowing the answers to.
The next tool I like to use to help me with my writing is CopyShark I like using Copy Shark to help me write better copy that converts.
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