What Is a Content Hub?

Websites and blogs are essential tools for marketing your business and promoting your content. A content hub is a mix between the two, where people can easily access the content they search for and might discover additional, relevant content. If you store your content in multiple locations, it's difficult for customers to find or your business's search engine optimization needs help, a content hub might be a good option for you. In this article, we learn what a content hub is, look at examples of effective hubs and learn how to create one.

What is a content hub?

A content hub is a central location where you can store or access all of your marketing materials, content and sometimes product offerings. Smaller than a website but more complex than a blog, a good content hub should be easy to navigate and provide access to all content rather than a traditional landing page that might highlight the most recent content first. For example, if you create a content hub on painting, you might have resource links to different ways of painting, blog posts with best practices and products to get your customer started. This can increase website traffic and increase your credibility in a specific field.

Benefits of creating a content hub

There are many benefits to creating a content hub. Here are a few key reasons you or your business may want to create one:

Specialized knowledge

A content hub is a showcase of all the unique resources and content you have on a topic. If a customer navigates to your hub, they might explore various subtopics and related fields that can provide them with more information or entertainment than they expected to find. It's best to start with an already narrow topic and detail every aspect.

Search engine optimization

By providing detailed content on every area of a topic, you are increasing the odds of your site being discovered. For example, if your content hub is for birdwatching, you might have related links on birdwatching equipment, birds that appear in different seasons or locations, food to attract different birds, etc. The key is to create thorough, relevant content that people can easily discover. If you leverage common keywords and research what words and content high-performing sites include, you can increase your search traffic through competitive content.

Branding

If you have an existing site or business, use your content hub to expand your brand. Graphic designers can help make sure your hub is consistent with customer preferred color palettes, tones and image styles. With your SEO strategy, a successful hub can prove to your customers that your brand understands their needs. If your content hub is a lifestyle website focused on living room furniture, decor and welcoming guests, be sure each link tells the same story. For example, if a customer visited your site for an article on matching curtains to their couch and they left satisfied, they may return for advice on a lamp or recommend your site to others looking to rearrange their room.

Great user experience

Rather than searching for individual topics or questions, a content hub can provide related links so a person can find what they need without leaving your hub. When they see the related content, a user can trust your authority on a topic. For example, with the birdwatching example, if your hub has links to inform a consumer how to bird watch with successful tips and products to get started, all with their own detailed, focused sub-pages, they never have to leave your site and you generate traffic with multiple clicks.

Content management

Businesses, especially startups, might find that they are storing files and content on various drives and hosts. Some hosts or platforms can do this for a fee, or you can look to creating a similar model through your existing website. Sometimes large content management tools can only store files without public access, but you'll want to find a publisher that can host links, files and potentially other media objects.

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