What is Content Effectiveness Optimization and How to Manage It

Have you ever heard of Content Effectiveness Optimization? It’s a new term that can be defined as designing all tactics with one goal in mind and that’s to optimize the content at such a high level that you create perfect context marketing. In other words, you exceed the expectations of your users.

Content marketing is responsible for analyzing, defining and creating useful content for our potential customers and is one of the main brand positioning strategies in the medium and long-term.

A lot of companies realize the importance of content marketing, but the quality in many cases is low. The main goal of their content is more commercial than helpful, and that’s not what we’re looking for.

This means that if we want our content marketing strategy to be successful and help our business reach the next level of marketing success, we must create excellent content and optimize constantly to exceed ourselves daily with the goal of reaching a level of user satisfaction. We want our users, not just to follow us, but to recommend us to those around them.

How can we do that? One of the strategies that you have to keep in mind is SEO. The first action that you can do is analyze each piece of content that you have generated in the past and ask yourself what percentage of users that reached this content through a relevant search were satisfied.

As you can see, a large part of the website traffic that reaches your content comes from search engines such as Google and they work hard to improve their algorithms so that users reach the content best suited for them. One of the latest incorporations at Google was the Rank Brain . Its mission is to understand in a semantic way the user searches in order to return more relevant results.

For that reason, the position of your content depends more on user experience than whether you get visitors to visit your blog or website, and this in turn depends on the content quality. However, at the same time you have to compete with other similar contents, so the main goal has to be that the content generated is analyzed and optimized constantly to stay in the number one position.

 Do you want to be number one? If so, Content Effectiveness Optimization must be worked into your content strategies.