What Consumers Want

Today’s consumers are empowered. By technology, by knowledge, by social media, by others. Considering all of the above, engaging consumers and gaining long term loyalty is a huge challenge for beauty brands and will, therefore, encourage continuous innovation. Given that consumers engage with brands across so many different channels, it is important to focus on creating a consistent brand experience that appeals to your target consumers.

At the end of the day, demos and science-based tools are all about building trust with consumers. Providing them with informative and entertaining experiences that are backed by science, creating a loyal customer base that keeps coming back for more.

And let's be real - who doesn't love a good demo? Playing with a demo that reveals some personal trait always piques the curiosity and if it just takes a few seconds to do, it is always entertaining. Making beauty fun, informative, and science-based all at once.

Demonstrate Product Benefit Performance

Proving one's product claim can at times be quite a tall order. What one requires is a demo born of the finest ideation and supported by the most persuasive video presentations. Beyond fancy graphics and flashy lights, the cosmetics industry relies on rigorous testing and data-driven results to prove their product claim. Although, showcasing the science behind cosmetics can be a challenge, exploring the power of science and video in the cosmetics industry can do the trick. Especially, for marketing and R&D teams that utilize video to prove their product claims. With evidence-based demos, consumers can trust the effectiveness of the products even if it's two dimensional. So next time you need an industry demo, keep your wits about you and ...READ MORE?

Collaboration News

MAY 22nd, 9 AM CET – TALLINN, ESTONIA – Haut.AI, the leading European AI company delivering hyper-personalized skincare and beauty experiences, announced today its partnership with USP Indicator Solutions, the world-leading expert in sensory beauty brand activation tools. Today, Haut.AI and USP Indicator Solutions deliver the revolutionary skincare analysis product – Phygital Skin AI. The product combines ... READ MORE

Featured Project

Have a look at this educational project we did with Cetaphil - India for skin awareness day, helping consumers find out their skin type within seconds!

AVEENO ADULT + BABY Choose the right range for both

The Aveeno team in the UK wanted to encourage conversation in pharmacies and POS to drive awareness of Aveeno Baby through the adult master brand. They needed for their off-shelf activation, a tool to diagnose the state of the consumer's skin and support HCPS without the need for BA’s at POS. They needed an innovative tool that enabled consumers to pick “the right product” out of the Aveeno product portfolio, knowing – that only happy and satisfied consumers fall in love with a brand and buy again... SEE HOW IT WORKS