What Consumers Are Looking for From SPF Beauty
A July 2024 study by behavioral insights platform Veylinx recently found that just 30% of the 1,609 U.S. consumers surveyed apply sunscreen daily during summer, while just 27% use sunscreen year-round.
When consumers do use SPF, here’s what they seek out. Per Veylinx, “65% of consumers prefer sunscreens with a SPF greater than 40,” while 57% “seek out moisturizers with built-in SPF.”
The report also points out that almost 75% “prefer using tinted foundation with sun protection.” This is backed up by a July 2024 Trendalytics report pointing out that tinted SPF searches are up 84% year-over-year, while searches for SPF foundations are up 23%.
Data from a Spate x Symrise report from May 2024 notes that top search terms associated with tinted foundations included “oily skin,” “mature skin” and “aging.” Separately, a June 2024 report from Spate pointed out that tinted sunscreen searches have benefited the brand Alsastin, which markets SKUs such as the HydraTint Pro Mineral Broad Spectrum Sunscreen SPF 36 and has experienced a more than 100% year-over-year jump in U.S. online searches.
Reflecting this trend toward tinted hybrid products, Lubrizol recently developed a range of hybrid sun care products, including a tinted SPF moisturizer, a lightweight, all-mineral sunscreen with UVA and UVB protection.
Veylinx’s report notes an uptick in demand for SPF products with hydrating benefits, while Trendalytics reports that SPF moisturizer searches are up 22% year-over-year.
Other key claims cited by the two reports include a demand for:
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The demand for SPF products with #microbiomefriendly ingredients is also rising since some ingredients in sunscreen can impact the delicate microbial balance and diversity of the skin. We already certified the first microbiome-friendly ingredient from dsm-firmenich and are just about to successfully certify the first microbiome-friendly final formulation ??
Founder @ YêU Cosmetics | Cosmetics Expertise
2 个月Hydration plus sun protection is best combination, no matter what your skin type is, your skin needs these two products. Consumers asking for hydration and sun protection in makeup formulas too makes total sense.
Driving Business Growth I International Brand Director, Export I CMO I Digital Business Transformation I Retail, Omnichannel Consumer Experience, Go To Market, Customer Success I Beauty Industry, Luxury
2 个月No white traces + hydration properties are in high demand. Another important parameter is a texture - non-sticky, non-greasy is not mentioned here. However maybe the last one is more relevant for European consumers.
Senior Buyer - Beauty, Liquor & Tobacco, at Starboard Group
2 个月Alexandra Dabage Vanessa Corea Delaney Baumler exactly what you guys presented last week ????