What is Consumer Product Strategy? Part 1

In this series, we aim to provide an introduction to Consumer Product Strategy and help demystify this key function and the role of Product Strategists.?

Have you wondered what Product Strategy is all about?

Product Strategy is about applying the strategy toolkit to shape the direction of a product.? It differs from other strategy functions in that its prime focus is product.? At Meta, consumer product strategists combine our strategy skillset and industry knowledge to drive strategic decisions that impact long-term growth for our company. We do this by:

• shaping the strategy and roadmap for the product through pragmatic, yet holistic recommendations
• informing product decisions through the lens of consumer needs
• weighing trade-offs and influencing decision-making around where we invest & how (build/buy/partner)

So, how do Product Strategists typically approach projects?

We analyze internal and external signals through a hypothesis-driven approach, adding structure and frameworks to aid problem-solving. The initiatives we work on are sourced and prioritized in partnership with product leaders and executives. Typical projects fall under three categories, as shown below.

I’d love to get your thoughts around your experiences working with or in a Product Strategy function.? So, please comment if this resonates with or differs from your experience.?

And, we are hiring! Check out our open roles.