What To Consider When Hiring A Marketing Agency – Part 2.

This is part 2 of a two-part series focused on what to consider when hiring a marketing agency.

In Part 1, we looked at the various stages a business can find itself in – Development, Launch, Growth, Scaling, Peak, Pivot, and Exit – and what that means.  (You can find the first part at https://www.dhirubhai.net/pulse/what-consider-when-hiring-marketing-agency-part-1-laura-rike/

 In this segment, we’ll look at eleven things to consider when hiring a marketing agency from the marketing agency side.

 Why look at the stage your business is in first?  Why not simply focus on the marketing agency side?

 In my experience as an agency owner, many businesses looking to hire a marketing agency want to accomplish something specific. 

 For instance …

They may want to close more sales with a $100 per month ad spend budget, achieve 30 new optins in a month, reach a page one Google ranking (without specifying the keyword they want to rank for), receive 5-star Yelp reviews, get more engagement on social media, etc.

Those results are achievable. 

But depending on the stage a business is in, it may take a different strategy to get there … or more time … or a different level of talent … or a different level of financial investment.

Knowing the stage can therefore lead to better results, a streamlined process, more accurate timeline to achieve the desired results, and the ability to devote talent and finances that are realistic.

https://medium.com/@laurarike/what-to-consider-when-hiring-a-marketing-agency-part-2-be652c7f4741