What To Consider When Creating a Scope For Your Video Project

Creating a scope before engaging in conversation about video will help validate, solidify, and ultimately move your video project to the finish line, faster. Whether it’s communicating internally with your management team or externally with an agency the more defined your scope is the easier it will be to get all the needed individuals on board with your project. We’ve found three questions that have time and time again helped define the scope and get everyone on the same page.

1. What is the purpose of the video? (What message are you communicating and who is the intended audience?)
2. What example videos do you like? This will allow people to place your idea and brand into a realistic vision.
3. Who are the people, what are the things, and where are the locations the video will capture? You don’t need a detailed schedule but this will help give parameters to how much time is needed to capture all the footage necessary for your video.

Starting with these three questions will give you a great baseline to communicate your vision internally and externally. Ask yourself these questions next time you begin thinking about your next video project!