What are the consequences?

Of not knowing your most common objections.

What is an objection as it relates to your job search or interview you're about to have?

It's the reasons they won't be interested in hiring you.

Whether you know it or not they're typically the same.

I remember when I got into the executive search industry and I realized half way through my first day that I was going to have to start calling strangers if I was going to make it through my first week.

So I started calling them.

And people would say to me:

I'm not in the job market.

You caught me a bad time.

I'm happy where I am.

And at first I would say ok. And then I heard my boss sitting next to me say to someone: we don't only place disgruntled employees.

So I asked him - why did you say that? His response was they told me they were happy at their current employer.

And bam it dawned on me - 1. his comment was true, but secondly, I'd have to call a lot less people if I wrote down the most common objections I heard and came up with some cool answers. So that's what I did and now I've been in this industry for 13 years.

But you walk into an interview without thinking about this aspect of the conversation you're about to have and you know what this means?

You're going to have to interview a lot more.