What is the connection between the learner pipeline and L&D success?
Sonia Sant, L and D Consultant and Author
L&D Leader | AI for L&D Strategist | Skilling, Upskilling | Data-Driven Design | Coach | Author
How to keep?elevating L&D’s value?even in slow-downs and in the emerging AI-economy – using “SEE-D”.( Don't miss the?base metrics. This is the first of the new data model.)
Welcome to L&D Playbook! This weekly brief delivers a zest of methods and practices that infuse speed, empathy, elasticity, and data [ SEE-D] into your learning strategy, solutions and execution to increase engagement, impact, and business outcomes. This is also a book! Grab your copy now, and equip yourself to respond to the ever-evolving business needs, in any economic condition.
Or get started today! Book your exploratory session now!
Ever felt swamped by expectations to meet the ever changing demands? I have!
Competing priorities and individual disconnected products and systems?
After designing 9,000 learning hours of experiences and implementing strategies in specific situations that resulted in 90% engagement, upto 80% participants reach the first business result milestone, it has given me deep insights. I now understand what it takes to change course frequently to meet business and learner needs ( even in a slowdown / low budgets and resources!).
My conclusion from this???it’s?time for L&D to evolve and enhance its value. Away from instruction and towards a more human-centric view.
With the right practical approach and fast execution. This combination can propel us to transform L&D?challenges into an opportunity. Creating a hub that consistently drives growth and revenue for your company.
Your path to success and ease.
>So what does success look like??A strong pipeline of loyal learners.
It means cultivating a strong pipeline of learners. These are individuals who are convinced, aware, and eager to take advantage of your L&D offerings.
This approach leads to higher adoption of your services. The result? Better utilization of your courses. Ultimately, this strategy leads to better business outcomes or ROI, as we like to call it.
You may be asking yourself, “Why do I need to build a pipeline and convert them to be loyal learners?” The answer is simple. Even with the best resources, learners might resist. Many may ask, “Where is the time?”
In fact, they need to be convinced just as much as a customer. That's why it is crucial that your services and offerings are compelling and relatable.
Only if you have a loyal pipeline of learners, who trust you and turn to you with their specific needs, whether for guidance or to consume what you have available in your digital libraries, can you help them and move them forward. ??
A strong pipeline is the cornerstone, but ensuring they engage and continue to benefit from our L&D offerings calls for a new, data-driven approach.
>But how do we know we are succeeding? Data- A new data-driven mindset
To build strong loyalty with learners , you need data to draw a real-time picture of how they interact with L&D and the L&D offerings. And make adjustments to improve their interactions.
It can be done! Typically, a learning function already has ample data to kickstart this process.
Embracing a data-driven mindset is essential, but it's also critical to recognize the diverse challenges L&D professionals face every day.
>But not to forget, L&D has to address several other factors simultaneously.
L&D has a long list of areas to tackle. These include content design, microlearning, video-based learning, simulations, soft skills, DE&I, and learning technology. Plus, it is critical to address evolving mindsets, processes, and systems, and to respond swiftly to changing needs and business outcomes.
It's also vital to communicate effectively. Communicate the transformation journey to our team and stakeholders to ensure they buy in and participate.
Not to forget another pain point - often learners feel that their individual skilling needs are not being met by the one-for-all content.
While the list of expectations may seem daunting, they can be effectively addressed a with pragmatic and efficient system.
>So, how do you make it happen? ?Right practical approach and fast execution
After experiencing the vast L&D landscape, I’ve seen both its aspects. That is the connected and disconnected aspects. I figured that we need a tool that allows learning professionals to easily pivot in order to fulfil business needs in their specific context.
Building a pipeline of loyal learners
领英推荐
SEED(Speed, Empathy, Elasticity, Data) is the answer.
A humanistic, data-driven approach that bolsters your enablement and learning teams efforts with speed and empathy.
No, it's not another complicated system or technology you need. You can actually get started right away with the resources and budget you have at hand.
If you want to manage fast coming learning demands and achieve higher engagement, data is the answer.
The best way to know is to see it and use it. That’s what we all say – “learning by doing." If you are curious or need someone to brainstorm with you, book a consultation appointment with me here.
>I'll continue to provide insights and elaborate on each of the SEE-D with the frameworks.
SEE-D allows you to weave together the different areas of design, time, ongoing, new, future with the time and money you have.
In the coming weeks, we will cover more use cases.
>>You don’t want to miss? Yes, in upcoming briefs, we'll dig deeper into data-driven design, including new metrics model, contextual measures, and use cases. In addition, we'll discuss where can you source the data in your context.
Until then, I leave you with an anecdote to think about.
So, picture this. The training completion reports. They can be a game-changer. This may surprise you, but let me tell you a case.
We were under a little bit of pressure. Completions were low. And whenever the business team was asked about the progress, they constantly wanted to know what was next on the learning path. Everyone was asking, "Where's the next set of courses?" And we did our best to create new content, but we always had to play catch up.
And then one day I got pulled into the project. My task? To crunch some numbers.
As I dove into the data, it happened. A light bulb moment. I noticed a pattern. People were'nt finishing the courses offered. And yet they kept asking for more.
Guess what we did? We shifted the narrative. We said, let's look at what's happening now to figure out the next steps. We asked, “Let’s review the completion rates at this point. What’s the possible reason for those numbers?”
The result was that the team was given time to complete the courses that had been already offered. We bagged time to work on the next steps.
The big magic point? Data is powerful. From that moment on, we started using data differently. We started looking for patterns of learner behaviors and deriving new insights from them. As a result, we started asking different questions about our offerings. We started asking, "What is the reason some are not consuming the courses? Is the content irrelevant? Boring? What could be the reason that some always always complete their assignments on or ahead of schedule?" So the perspective changed for us as well. We no longer limited ourselves to creating content faster, but we used data to uncover patterns.
Since then data insights have been my unexpected ally. Data could help you too. So the next time you look at a completion report, remember that it's not just about numbers. It's a story waiting to be told. Your story.
Four elements SEE-D - speed, empathy, elasticity and data are key to making an impact as L&D professional and in particular as a leader.
Delving deeper. It’s more than ?adopting tools, It is about changing your ways of working and your mindset.
These changes must be easy to make, customized, long-lasting and authentic.
Want to get started? You don’t have to wait for a project. Start exploring.