What if competitors steal my methods or leads do it themselves?
Ann du Plessis
Making client attraction simple & fun for Coaches & Experts so you can focus on doing what you do best! | Creator of Safety | Easy-Yes Offers | Ethical Leadership Marketing | DM Sales | See about for more ??
Yesterday I shared that if you want to free up some time and improve your sales close rate then you need to share details on your methods, processes and expected results.
This often has people asking "but what if competitors steal my methods or my leads just do it themselves?"
Both of these concerns are invalid, here's why:
When it comes to competitors stealing your methods, there is no one else on this planet who has the same experience, knowledge or way of doing things as you.
Yes, you might have the same basic process as someone else (this is common) BUT the way you think and implement will be different which means that no matter how hard they try they simply can't do things the way you do, get the same outcomes as you do or build relationships the way you do.
The way we write about our methods & processes also?doesn't go into enough detail for someone to make an exact copy of it.
We share the methods and the thinking behind it, but it's still at a high level.
There are many intricate details that we'll share only with our clients when needed as we work with them.
This leads me to concern #2 - leads trying to DIY it from your free content...
Again, we don't share the intricate level of detail in our free content that will allow someone to implement our strategies and get the same results as if they were working with us.
People pay for help with implementation because they want to get it done FASTER than they would on their own.
Your market wants SHORTCUTS and probably doesn't have time to sift through all your content piecing everything together so they can DIY it.
In saying that, I have many people in my audience who DO implement certain things based on my free content and this allows them to book a client here and there using my methods.
When this happens I celebrate their success!?
These are usually people who then sign up to work with me because they have proven to themselves that my methods work and are ready for my help with the implementation so they can predictably book the number of clients they want each month. (instead of one or two here and there)
If I wasn't sharing my strategies and my reasoning behind them, then I'd be missing out on all these amazing clients.
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And a huge bonus of booking clients who have already tried out some of?your methods is they need very little help in reaching the results they want, they are amazing to work with and usually, only a few tweaks are needed.
So, if you've been on the fence about openly talking about?your methods then I hope this helps you realise you've got absolutely nothing to worry about!?
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I must just add that for you to share the right amount of detail in your content you also need to have a clear process to get a specific result for your Best-Fit Client (if you're trying to serve too many people with too many things or you don't know what result they want then you're not going to be able to share the right details in your content and booking clients will be difficult.)
On that note... send me a message if you need help with creating / refining your $2k - $10k offer so it's an Easy-Yes and writing content that results in ready-to-buy prospects reaching out ready to work with you because The Client Accelerator might just be the perfect fit for you.
In your corner
Ann
P.S. When you're ready, here are 3 ways I can help you grow your business:
1. Want to stop trading time for money &?book high-ticket, premium clients?
This program is for coaches &?experts who are ready to stop offering hourly-based coaching or consultations & package their expertise into a $2-10k product. Once we've created your signature program & Easy-Yes Offer we'll do a simple little social media and email launch to book in 2-5 clients together. Send me a message saying PREMIUM & I'll send you the details.
2. Join The Client Accelerator?& get to $10k + consistent months
Would you like to book a minimum of 2-5 clients into your $2k - $10k programs every?month WITHOUT ads, funnels, tech, hours on social media every day or 60-minute sales calls. Send me a message saying CLIENTS and I'll send you the details.
3. Stuck & looking for a breakthrough?
Book an UNSTUCK session ?for only $297?where we'll chat about you, your biz, where you're trying to go & what's REALLY stopping you. Then we'll map out a simple plan that will get you unstuck & moving towards your goals again.