What is the competition doing?

In a crowded marketplace, it is important to know what the competition is doing. When I speak to schools, I talk about the need to Google thyself and understand what prospective students are seeing. It is also important to Google the schools prospective students are using search engines to find out more information.

As the Search Engine Results Page (SERP) changes and updates, it is critical to be on top of it. The SERP is something I've posted about a lot on LinkedIn and my old blog. Even the bad parts.

It is important. This is why we launched a new service called Market Scan.

3E’s Senior Vice President of Product Strategy Nicole Focareto,

"Understanding your market has never been at a higher premium, but that intelligence cannot take up all your time: it needs to be simple and actionable. We are excited to bring this level of intelligence to higher ed.”

It is more than just understanding the marketplace. It is getting insights into what matters. There's a chance that someone on campus is using a social listening tool more than a Google alert. With this service, we'll deliver insights that could impact enrollment.

And you get some information on the SERP. Want to learn more? DM me or go here.

We'll talk about this and more at the Marketing track during The Institute for Higher Education.