What Color Is Your Marketing

Colors, and the feelings they tend to generate, are a powerful determinant of our daily thoughts, actions, moods and decisions, whether we realize it or not. And guess what? Marketers know this — and psychologists, too.

In our latest article for Rethinking65, Beyond AUM we discuss how the way you package and present content can make a huge difference in the way your clients and prospects receive it, feel about it, and react to it.