What Coaches Can Learn About Standing Out From a Horror-Themed Metal Band

This week, my 15-year-old son introduced me to a band called Ice Nine Kills, and within minutes, I was hooked - not just by their music, but by how damn good they are at branding.

Everything about them screams horror. Their website looks like a movie trailer for a slasher flick. On stage, they’re in blood-spattered suits and eerie clown masks. Even their music isn’t just music- it’s an experience. You don’t just hear guitars and drums; you hear whispers, screams, clown horns, creaky doors, all these little details that pull you into their world.

And whether you love them or hate them, you remember them.

They don’t just play music. They create a world. A world where every touchpoint - merch, lyrics, social media - feels like stepping into an Ice Nine Kills horror movie.

Most coaches aren’t doing this. They try to sound like every other coach out there. Using the same phrases. Following the same formulas. Writing posts that could’ve been written by anyone (or AI without the human touch...).

And then they wonder why they’re not getting clients.

Ice Nine Kills doesn’t blend in. They own their weirdness.

What if instead of trying to be “relatable” in a way that makes you forgettable, you leaned hard into the things that make you you?

?? The quirks in your personality.

?? The weird phrases you always use.

?? The way you actually talk to clients (not some polished, watered-down version of yourself).

?? The things you're obsessed with that could make your brand more alive.

Because people remember what feels different.

They forget the forgettable.

So what have you been hiding that might actually make you more memorable?

And if you’re not sure how to bring more of you into your business in a way that attracts the right clients, Reply to this email - I can help you make it effortless inside The Client Accelerator.

In your corner

Ann

P.S. When you're ready, here are 3 ways I can help you simplify your sales & attract more high-ticket clients (without the stress).

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