What is Click Tracking?
Given how saturated the online marketplace is, website analytics tools are imperative to the success of any online business today.?
Click tracking is particularly important, as it enables site owners to analyze the user experience and discover how visitors interact with their website - by seeing exactly where they click.
Click tracking is an important part of data analysis that can be used on pages, forms, newsletters, emails, ads, and so on. It’s crucial to track users' actions. They are the most successful analysis when you want to boost your campaigns.
Want to find out more about this topic? Don’t worry, we’re here to help! Throughout this article, we’ll introduce you to the click-tracking concept; provide some examples and benefits; explain how to use it, and summarize the process to setting website click-tracking up for yourself.
What is Click Tracking?
As the name suggests, this concept refers to the action of tracking visitors' clicks.?
It is achieved with the help of click-tracking software, which is usually an analytics tool. You may be wondering how such a tool can help you. Well, tracking clicks enables you to gain insights into the words, ads, videos, files, and links that web visitors have tapped.
You can also see what sections of your website convert better to keep things that are clicked and change website elements that are not.?
How Does Click Tracking Work?
The technology that powers click tracking is quite straightforward - a click tracking service is all you need. Businesses most frequently use heatmaps and session recordings provided by web analytics tools to gather information on user clicks.?
When taking advantage of click tracking software, simply set click tracking features to each page, and the tool will record each time a visitor clicks a link, image, or video and provide you with click statistics in reports. With this knowledge, you can identify the most compelling calls to action and the most efficient sites.
How Do I Create a Tracking Link?
To create a tracking link, you should use UTM parameters that include Campaign Source (utm_source), Campaign Medium (utm_medium), Campaign Name (utm_campaign), Campaign Term, and Campaign Content in your URLs. This action should be done before sharing them across channels.
Here’s an example:?www.visitor-analytics.io/landing-page?utm_source=google&utm_medium=cpc&utm_campaign=autumn_sale&utm_term=website_analytics&utm_content=CTA_button
Why Is Click Tracking Important?
While there are a lot of reasons and benefits as to why you should take advantage of click tracking, we’ve listed 10 (everyone's favorite grade in school) of the most important advantages:
- Website performance can be improved by tracking user interactions.??
- Website click tracking helps you identify why users come to your website.
- You can analyze your website’s user experience.
- You can observe which content works effectively and not.
- If you have more products on your website, you can track which of them generate more clicks.
- You can fix bugs and errors with this event.
- You can analyze more in-depth data, get better insights and optimize your marketing strategy.
- It lets you monitor how your sales are going and gain insights into your campaigns.
- It also gives good insights into social media and email campaigns.
- As an overall benefit, it helps you improve conversion rates, increase revenue and get better engagement from your customers - whether we’re talking about social media, websites, or emails.
What Is the Best Analytics Package for Click Tracking and Generating Heatmaps from User Click Data?
Even if there are more tools available that provide these features, you should give?Visitor Analytics?a shot.?
It is a feature-rich and intuitive tool for website and mobile analytics.?
Along with website traffic statistics, you can benefit from heatmaps, session recordings, click tracking, UTM tracking campaigns, and funnels as well. Most of the features that website owners need are already integrated into Visitor Analytics.
What Other Tools Provide Outbound Click Tracking?
If you’re looking for a tool that helps you track outbound clicks, Visitor Analytics is a stunning option. You can monitor if people click on your links from other sites with the UTM campaigns feature, what kind of content they looked at, what source campaign they came from, and how they act on the website.?
Another external link tracking tool is Google Analytics, but it requires quite a bit of setup, so it might take you some time to configure it.
What is Click Tracking in SEO?
Businesses use click tracking as a technique to measure and evaluate how many people visit a website over a given period of time and take in its content. The client uses the click tracking approach to record each time a user utilizes their mouse to click on a webpage or piece of content.
SEO refers to the process of improving website performance by enhancing its visibility when consumers use search engines to look for goods or services related to your business.
So, click tracking helps you track and monitor SEO KPIs (Key Performance Indicators) and metrics that you need to improve on your website.
Is Click Tracking GDPR Compliant?
As long as you comply with the law, you can use click tracking.?
In fact, important data privacy legislation (such as the GDPR, ePrivacy Directive, and CCPA) requires you to conduct user monitoring that complies with strong consent requirements and data protection obligations. As part of this, when users sign up, you must include the reason for data collection in a clear manner.
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The GDPR applies to everyone, not only those who have businesses in the EU or EEA. Your data-gathering practices must follow GDPR if your advertising reaches EU citizens.
How Can I Monetize User Click Tracking and Demographic Data from a Website?
As stated before, click tracking allows you to measure and analyze the actions of prospects or customers. By studying customers' behavior, you’ll have the chance to make data-driven improvements that finally increase your ability to generate income.
Businesses can increase revenue by simply knowing their customers’ needs and market trends. Having a better understanding of your customers gives you a strong point in creating products to their preferences in order to buy from you. Demographic data is your most valuable asset in staying up to date with customer behavior.
In short, tracking customers' behavior (on the website, social media, email, ads, and campaigns), and collecting demographic information about your customers will help you improve product performance and increase sales.
What are some Examples of Click Tracking?
There are a lot of elements that users can click on and we’ll present you with some of them:
- Clicking buttons, links, scroll bars, menus, and tabs
- Copying internal links
- Opening videos and podcasts - playing, pausing, replaying, skipping sections
- Saving, clicking, or opening an image
- Interacting with forms - opening, leaving, or submitting
How to Use Click Tracking
Click tracking is not only about websites and analyzing visitor interaction. It has two more applications that you can use: emails and social media.?
So, let’s discuss them a little bit more in-depth to understand how this activity works on every marketing tool.
Email Click Tracking
This action is achieved by most email marketing tools that integrate tracking pixels with insights, such as: who opened your email, and who interacted with it by clicking on specific sections on your emails or links.?
For example, you can identify if a new lead opened your email and clicked on your website link.
Having this information helps you identify what type of content your subscribers enjoy the most, what email layouts they prefer, when is the best time to send emails, and so on.
Link Tracking
Link tracking is used to control and analyze the success of your marketing efforts, channels, and campaigns.?
So, let’s say you’ve created an email campaign and included a link to your product or service; you will definitely need a link tracking service to observe if people clicked that link.?
If they haven’t clicked the link, you can start analyzing the problem - maybe the link isn’t visible or doesn’t work. Either way, you know what you have to do on your next email campaign.
If you’re wondering how to track link clicks, the most used method is by setting a UTM (Urchin Tracking Module) tracking code.?
A UTM contains query strings that are added to your URL. It helps you determine the traffic source, campaign ID, medium, or name.
UX Click Tracking
With UX click tracking, you can measure the user experience.?
Besides email and link clicks, you can track how users interact with your website. With this, you can improve user experience and provide your visitors with better content.
Most UX click-tracking tools use heatmaps that stock clicks from website elements: images, texts, links, forms, pop-ups, videos, and pretty much anything you have on your website.?
The heatmaps contain three colors: blue (the least interaction), yellow, and red (the most interaction).?
You can also monitor the scrolling action and figure out where people stop navigating your website.
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?? You can read the rest of this article on:?https://www.visitor-analytics.io/en/blog/what-is-click-tracking/?? Visitor Analytics