What are the channels for overseas advertising placement?

Source: overseadia

For cross-border e-commerce sellers, overseas advertising is a good choice to gain better exposure for their products and brands. However, before placing advertisements, it is necessary to understand what overseas advertising channels are available? Below, Haiwai Yi will provide you with a detailed introduction to this issue, hoping that the following content can be helpful to you.

Overseadia B2B marketplace has majority of the Chinese suppliers and manufactures

Overseas advertising placement channel 1:

1. Search engine promotion

The commonly used search engine promotions currently include Google, Yahoo, and Bing. Especially Google is the preferred promotion platform for many domestic sellers when promoting overseas, and it is also the search engine with the largest global market share.

2. Overseas social media

Overseas social media has a huge user base and is also a necessary promotion method for many domestic sellers. Overseas social media platforms include Facebook, Twitter, LinkedIn, Instagram, and more. It is recommended that when promoting overseas social media, you first focus on mainstream social media, and also need to establish a public homepage, set keywords, and publish information.

Overseadia B2B marketplace has majority of the Chinese suppliers and manufactures

Overseas advertising placement channel 2:

1. Video marketing promotion

Common video marketing promotions include YouTube and TikTok. Video marketing and promotion require certain skills, first of all, the quality of video shooting, and secondly, how to layout keywords and write titles, all of which require certain skills.

2. Email promotion:

Everyone knows that foreigners rely heavily on email, especially in European and American countries. If you have plans to expand into the European and American markets, you can try this promotion channel.

Overseas advertising placement channel three:

1. Yellow page directory;

You can also try the Yellow Pages directory channel. In fact, there are also very well-known Yellow Pages and blog bookmarks around the world. We can filter out the ones that are suitable for our industry and products, and find ways to get exposure on them. Undoubtedly, it is a low-cost overseas marketing channel.

Overseadia B2B marketplace has majority of the Chinese suppliers and manufactures

2. Industry forums

Find relevant industry forums where you can be active, publish articles, and achieve promotional goals.

Overseadia B2B marketplace has majority of the Chinese suppliers and manufactures

The above is the overseas advertising channels introduced by Haihaiyi for everyone. At present, there are many channels for overseas advertising placement, including Google Adwords and Facebook's social advertising placement. Haihaiyi suggests that everyone can create advertising plans based on their industry attributes.