What changes have been taken place in covid-19 area?
Alice Wong → Vacuum Cleaner/Steam mop
Oversea Sales Manager at Guandong Shunde PLDK Intelligent Co.,Ltd→ Vacuum Cleaner
- Due to covid-19,overall sales of home appliances are down.According to the China Home Appliance Industry Information Center,sales in the domestic home appliance market fell sharply in the first quarter, down 35.8 percent year on year35.8%.Since April, domestic household appliance consumption has gradually picked up.
Oneline shopping is more popular
Under the impact of the epidemic, home appliance enterprises took the initiative to head ahead and seek a new breakthrough point.Home appliance brands that used to rely on offline stores have become increasingly e-commerce and are looking for breakthroughs online. For the first time in more than a decade, online channels have overtaken offline channels in the home appliance market.
Small appliances are more popular
Affected by the house economy, kitchen electric ovens,cleaning robots, vacuum cleaners are more popular. The intellectualization and interconnection of home appliance products are the development trend.With the intelligent small home appliance products gradually get the recognition, more and more manufacturers will layout the intelligent small home appliance field.
From the perspective of product function, "health" has become an important key word in the home appliance market.Fresh air air conditioning, bactericidal refrigerator, disinfection and sterilization washing machines are the main push of each product.