What will Change for SEO Post Google's Latest Algorithm Update

With the right SEO, businesses can be highly successful in what they do in this digital age. With the frequent updates and changes in search engine algorithms, some entrepreneurs consider SEO a formidable challenge, while others have the attitude of taking it as it comes. Google has evolved considerably, and many view the frequent algorithm changes, to be a good thing, as it rewards good content and discourages devious SEO tactics. Google obviously has plans to evolve much further and bring in many changes. It would be good to evaluate what will influence SEO in the near future, and what aspects might lose their importance in creating an effective SEO strategy.

Aspects that will Influence SEO in the Near Future

Content and Writer

Specificity and quality of content will still matter most and grow further in importance. Special changes in algorithms might have a better way of detecting originality and freshness of content and ideas; however, there will be no way of completely stopping similar content. Search engines might also reward content that is able to communicate better with the reader at a much more direct level, compared to posts that simply sound smart. Google has already started acknowledging the writer, and this will continue to influence profiles and social media, which in turn have an impact on SEO.

Duration Visitors Spend on a Website

Google might start judging a website, by the amount of time visitors spend reading its contents. If visitors seem to leave rather quickly, then the website would be poorly judged by Google.

Responsiveness to Different Devices

The ability of the website to be viewed optimally on different devices, especially mobile devices, will take prominence. Google has already even made a page for you to test if your website is mobile-friendly. Depending on technological breakthroughs and types of devices available in future, search engines are most likely to consider responsiveness of the website across different devices.

Multiple Channels for Communicating

Websites that have multiple channels of communicating with the viewer will be preferred over websites that house only textual content. Hence, think multimedia, for all your future posts.

Transparency and Truthfulness

Viewers want to read truthful opinions and unbiased reviews. Transparency and truthfulness of the content might be hard for a search engine to judge, but Google has made a lot of progress in picking out good content that is not commercially motivated...read more