What is the cause of IT stagnation, and what are its main associated issues? How can these problems be resolved?
?? Anton Fedulov - Sales Ops consulting for Software IT companies
Sales Audit / Sales Enablement / Advicing / YouTube Podcast #SalesMates ?? ??
Are you already taking advantage of all the great features of ChatGPT? I am! I'm using it to write follow-ups and rewrite content for short articles on Linkedin. It has helped me come up with new ways to express my ideas. However, it is a partial-fledged replacement for what you need and are looking for. I'm going to tell you about the significant issues I've been having as a salesperson.
Many salespeople make mistakes when writing emails. It is not about grammar errors; it is about the logic and strategy behind their campaigns. Only some can logically connect what sales wants to what the customer needs. This is often just general information with no natural substance and is based on the assumption that this template will work for everyone at a particular time.
The logic and strategy of the campaign from the Sales level “Let me quick craft & send something”
Connection Request?
We usually take off here with 70-80% conversions added to LI contact or immediately spoil the entire contact database with questions in the forehead: "Do you need Python developers?" with 5-10% acceptance rate. Why??
Intro
Intro without logic! Immediately in the forehead presentation listing hundreds of Tech languages. Some send separate messages which is excellent. Like: " Awesome, we connected, let's chatt soon. " But the rest campaigns what I saw utterly mess with information.?
Follow Up?
Was I the only one who found the presentation before that boring and then was immediately followed by a call? Lol!? What does this mean for me? Is this for those whose VP of Engineers had left the office 30 minutes prior?
Follow Up?
What is the next step after saying "hello" again on this call? What kind of discussion are we having here? It may be better to provide more background information. What is the purpose of this call? Is there anything that can be understood in two paragraphs? Or should I visit the website, research the company, and find something interesting? No logic!
The logic and strategy of the campaign from Sales Level "Pro"
Visit Profile?
You will be astonished to find out that at least thirty to forty percent of Link's users take a look at this tab on a weekly basis. Hence, catching the attention beforehand and preparing a possible lead is an amazing approach for a warm-up.
Follow?
Would you like to take additional steps? Not necessarily. This will help you become more active on LinkedIn and raise your Social Selling Index. Remember that the higher your index is, the more trustworthy you appear.
Like Post?
This activity will enable you to build a more vital level of trust, as you have already presented yourself to your audience three times. I assure you that even the most hardened managers will look at the comments, note who has 'liked' it and look at the profile.
Connection Request?
Now it is your turn to send out an invitation. What should it be like? It should be friendly and humorous, with the purpose clearly outlined in the subject line. If you write something like, "Come on, Folks! Join me as I expand my network!" you will undoubtedly stand out from the rest of those sending out invitations. However, if you are not already famous, you must provide detail in order to get people to accept your invitation.
On the other hand, some suggest that you can send an invitation without any text accompanying it. This strategy may work with audiences who are skeptical of new connections. Still, it will be less successful in more professional fields such as finance or medicine, as the acceptence rate will be lower.
Welcome?
What should you do right after being added? Do you immediately talk about how good or professional you are? Sure, many people tend to do that. But it would be polite to say 'Thanks for adding me, mate! Have a great week and send a funny GIF.' I'm not saying it's dumb to do this, but who cares about GIFs? You always tend to say that because you haven't tried it yourself nor have you seen the outcome. Generally communication is usually started after sending a message with a GIF. Your leads are wise; they understand who you are, where you are from, and what you are likely to ask. Therefore, surprising them with a more personalized outreach is the best way.
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Like a post?
Once again, to ensure that your initial introduction has been successful, it is beneficial to review the profile or 'like' the post manually rather than using automated methods. I feel sorry for those who resort to automation for this process, and I sincerely hope they use the correct tools for this purpose.
Intro?
Now we have arrived at the most significant part of our presentation - introducing ourselves and our purpose. Let's be clear and concise in our communication. Don't start by saying "My name is Anton," since we already know this. Let's begin with a provocative question, move on to our proposal, then to a resolution, and finally make a call to action. Is this exciting or not?
Endorsement?
In order to generate a response, it is often necessary to communicate with different audiences in various ways, as many as 10 to 20 times. This communication can take on many forms, and does not necessarily need to be in the form of a letter. It could be activities or perhaps something that has been written previously.
You could also consider creating a campaign that feels clients' pain points and provide them with regular follow-ups. Moreover, you could also work on their cases and mix the various activities with a profile.
If you require assistance revising and auditing your lead generation process, feel free to contact us; we would be more than happy to provide you with a suitable solution.
Team
If you're attempting to achieve success with lead generation on your own, it is possible to get some results. However it is unlikely to be of the level that would bring about a significant improvement. To receive recurring sales of a higher level than hiring a single outstaff developer for 5K per month, you need to create an effective process and form a team.?
Different teams are required for various tasks, each requiring their skills. It is impossible to have a single group that can generate leads and close sales in a S&P500 company. I have not seen such a team in my experience. If you are in the early stages of campaign growth and Lead Generation is something you can afford, then you will need to build a dedicated department. This will give you access to closeters with the necessary resources, skills, and locations.
Initial setup
You will require someone capable of creating customer databases, collecting high-quality contacts, and launching campaigns. If you have yet to become financially successful by selling Python developers, you will be in charge of obtaining the desired answers. Your role will be to determine the criteria of who to target, assemble a customer profile, verify the database for accuracy and handle the feedback.
The position you are looking for is a Data Researcher, which includes searching for contacts, validating the database, and launching campaigns. Your duties will be as an SDR – answering questions, qualifying leads, and going to introductory calls.
Medium setup
In order to increase the top of the funnel, investing in more search and higher quality contacts is necessary. Additionally, in order to gain insights quickly, it is recommended to have at least three research dates for different groups and industries. Furthermore, in order to create successful campaigns, strategies and analytics, there will be much work involved. Therefore, it is essential to have a manager who can oversee the whole process.
Complex setup
Once you have picked up speed, obtained a load of data to analyze, and are ready to move forward technologically, it is time to consider the Sales-Ops role. The biggest problems arise from letters going to spam, profiles misbehaving on LinkedIn, the system administrator being drunk in the backroom, and losing access to Google Admin. To avoid such issues, you would need Sales-Ops to understand the nuances of the process and provide you with the necessary resources as soon as possible. They warm up accounts in both email and LinkedIn, providing a seamless experience in sending volume and profile quality. Additionally, Sales-Ops are responsible for managing the integration and data exchange between different applications. They also customize campaigns by connecting videos with AI, using various assistants to write and revise texts with Open AI and ChatGPT.
The strategy of any outreach is not to send shit!
Do you ever wonder where all the problems begin? The answer is simple - new ideas. Without them, there would be fewer hassles and stress. However, when it comes to sales - coming up with new ways to promote, what to encourage, how to display, trying to learn and understand one another - it can be challenging. That is why most people opt to stay in their comfort zone. Sure, after a few years of constantly relying on the same methods, it can become monotonous and make you want to jump into the unknown. Have you ever felt like your competitor's CEO is doing better than you? Well, that is often the case! We ask ourselves why their grass is greener and why we are stuck in a low-margin upwork. We take a moment to think about what we do best and worst. Do we want to venture into outsourcing and look for projects that require our skills and expertise?
To start any outreach activities, you need to do a bunch of exercises, for example:
This is a minimum that you should follow. Otherwise, your outbound campaign will sound like you're a Tech Magazine reporter.?
If you enjoyed reading the article, please show your appreciation by liking it. It has been a while since I have written anything up to two pages. If you need help generating leads, please write to me and ask for a consultation. Additionally, if you are looking for an exceptional Linkedin automation tool, here is the link: Go Expandi!
Coach & Mentor w Maria Ruszel
1 年:)
CEO Assistant
1 年Thanks a lot for this article. Especially was useful part about teams set ups!
Founder & CEO | [email protected]
2 年Interesting comparison of sales strategies. Useful article, thanks.
Маркетологиня
2 年I saw some great tips, thank you!
We provide DevOps solutions to optimize your business processes
2 年Thanks for the detailed explanation, it was well explained and I really enjoyed reading it.