What Catches the Eye of Speaker Bureaus and Agents?
Elliot Kay
Expert Speaker - Impactful Leadership Communication | Speaking Director | Speaker Awards & Summit Co-founder | Tedx Speaker | Communication Specialist for Experts Who Speak | 6x Author | Event Host
Welcome to this edition of Influence Insights and Giraffes, where we dive into the art of influence and how to enhance your communication strategies. Today, we’re focusing on what makes speaker bureaus and agents sit up and take notice. Recently, a highly influential client of mine received a call from a speaker bureau. In a bit of a panic, she reached out for guidance. I provided her with a list of 10 key factors she needed to be aware of, and now I’m sharing them with you.
1. Unique Value Proposition
Bureaus and agents are on the lookout for speakers who offer something distinctive and valuable. What makes your message unique? How does it stand out in a crowded market?
2. Strong Online Presence
A well-maintained online presence is crucial. This includes an up-to-date website, active social media profiles, and professional headshots. Your online presence should reflect your brand and expertise.
3. Engaging Showreel
An engaging and professionally edited showreel is a must. It should highlight your best moments on stage, showcasing your delivery, presence, and ability to connect with the audience.
4. Clear, Compelling Signature Talk
Agents and bureaus want to see that you have a well-crafted signature talk that solves problems and adds value to your audience. Your talk should be clear, compelling, and tailored to your target audience.
5. Testimonials and References
Strong testimonials and references from previous clients and audiences can significantly boost your credibility. They provide social proof of your impact and effectiveness as a speaker.
领英推荐
6. Professional Marketing Materials
This includes a speaker bio, one-pager, and other marketing materials that clearly outline your topics, expertise, and value. These materials should be easy to share and professionally designed.
7. Consistency and Reliability
Bureaus and agents look for speakers who are consistent in their message and reliable in their delivery. Your reputation for being professional, punctual, and easy to work with is invaluable.
8. Audience Engagement
Your ability to engage and connect with your audience is critical. Agents want to see that you can hold the attention of the crowd, make your points memorable, and inspire action.
9. Alignment with Their Brand
Lastly, bureaus and agents seek speakers whose values and messages align with their own brand. It’s important to ensure that your content fits well with the type of events and clients they represent.
10. Confidence to Discuss Your Fee
Be prepared to confidently discuss and justify your speaking fee. Knowing your worth and being able to articulate the value you bring to an event is crucial. Have clear examples of the impact you've made and be ready to explain why your fee is justified.
By focusing on these areas, you can increase your chances of attracting the attention of speaker bureaus and agents, paving the way for more opportunities and success in your speaking career.To serve you better, we’re separating our content to keep messages clear and concise:
Thank you for your continued support. Stay motivated, keep refining your craft, and let’s make your influence unstoppable!
Disruptor, Catalyst, Accelerator. Helping women reignite their life and their business as a published author. ?? ?? International Bestselling Author, ?? International Speaker
5 个月Thanks for the great tips, Elliot Kay