What Are The Career Options in Digital Marketing?

Digital Marketing is widely becoming popular for generating revenue in every company. The brick and mortar businesses are shifting from the traditional forms of marketing to new and advanced ways of marketing i.e. digital marketing.

Due to this immense adaptation of digital marketing techniques across industries, career opportunities ranging from analytics to social media are huge.

Here are some of the top job opportunities that digital marketing has to offer-

1. SEO Manager

SEO i.e. Search Engine Optimization refers to crafting strategies and actions for ensuring that the company's website can be found in a search engine's results page (SERP) when searching for words or phrases relevant to the content on your website. Your main objective is to improve the company's rankings in the search engines, especially in Google.

Your day-to-day responsibilities will include:

• Web marketing
• Web analytics
• Content strategy planning
• Developing a social media strategy
• Organizing campaigns to improve the rankings in SERPs
• Coming up with a robust keyword strategy

Who is this good for?

People with good leadership skills, adaptability skills, and an eye for the latest trends and how it can be used for driving traffic and increasing sales will thrive in this role.

Qualifications

- A minimum of a bachelor's degree

- At least two years of relevant SEO experience

2. PPC Marketing Manager

PPC refers to a pay-per-click model of internet marketing where the advertisers pay a certain fee each time a user clicks on one of their ads. As a PPC Marketing Manager, your major role will be to oversee the pay-per-click campaigns. Your main responsibility will be to run client campaigns in Google Ads, Bing, Facebook, and Instagram.

Your day-to-day activities will include-

• Targeting audience
• Selecting keywords
• Writing copy
• Running A/B testing
• Data analysis
• Ensuring traffic and reducing Cost-Per-Click

Who is this good for?

- People with a passion for stats and data, and for people who love to formulate strategies and implement them.

Qualifications-

- a minimum of bachelor's in Marketing or Digital Media

- Certifications like Google Ads are an added advantage

3. Blogger

The primary role of a blogger is to write, edit, and publish content on a website and/or blog. Their main goal is to see that the traffic to the website increases by writing content that is relevant and informative for the readers.

Your day-to-day activities will include-

• Researching
• Writing articles
• Promoting affiliate products
• Provide informative tips and tricks to the readers
• Pitching ideas
• Being up-to-date with the latest social media trends relevant to the industry
• Maintaining the brand's image
• Coordinating with the SEO team for implementing keywords

Who is this good for?

Well, writers, of course, are the most suited for this position! If you enjoy research and analysis, then this job is surely for you.

Qualifications

- a bachelor's in English, Journalism, or Communications

4. Influencer

This is relatively new as compared to other digital marketing careers. An influencer's job is to promote a brand's message, products, or services on social media by incorporating them into your daily life.

Your day-to-day activities will include-

• Engaging your social media followers with the brand
• Promoting the brand and its offerings on your social media
• Using social media marketing techniques like hashtags to make sure that your posts come up in as many relevant search results as possible

Who is this good for?

People with a social media following of at least 10,000+ engaged followers and a focus on a niche are great influencers. This influencers market includes celebrities, industry experts, thought leaders, bloggers, content creators, and micro-influencers.

Qualifications

- Anyone with a good understanding of their niche and public speaking skills will thrive in this area.

5. Marketing and Automation Specialist

This techy job focuses on the day-to-day work of taking care of the tech involved in online marketing strategies such as website design, website development, and app development, etc.

Your day-to-day activities will include-

• Designing and creating landing pages
• Setting up email automation and other online marketing campaigns
• Using analytics to optimize targeting
• Increasing conversion rates
• Automate customer communication

Who is this good for?

People who have a knack for data, technology, and marketing are perfect for this role! Those who love to create ad campaigns, check data and optimize them will love to do this job.

Qualifications:

- a minimum of bachelor's in Business or Marketing

- a master's and some industry experience is an added advantage

6. UX Designer

UX stands for User Experience. The UX Designer is responsible for what the users see and feel while interacting with the website or the app. The role of the UX Designer is to make sure that everything from the website's look and functions is perfect. The UX Designer might also consult with the users regarding the feedback throughout the process.

Your day-to-day activities will include-

• Designing functional and visually appealing software
• Developing user interface elements
• Pitching ideas
• Using storyboards
• Testing for bugs

Who is this good for?

UX/UI is a specialized field that requires good tech skills. Code writers, app designers, web developers, video game developers will do good for this position.

UX Designer is predicted to be one of the best jobs for the future.

Qualifications-

- A bachelor's degree in Design, and Computer Sign (preferably)

7. Social Media Manager

The main role of a social media manager is to take care of the company's social media handles, formulate social media strategies, create content, promote the brand name, and indulge in online advertising.

Your day-to-day activities will include-

• Posting regular updates
• Increasing organic followers on your social media accounts
• Interacting and engaging with your social media followers
• Brand awareness and promotion
• Measuring and analyzing social media analytics

Who is this good for?

Anyone who loved social media and is curious about how it works will do well at this job.

Qualifications-

- Strong understanding of social media platforms

- Social Media Marketing Certifications

-SEO experience is an added advantage

Digital Marketing brings to you an array of possibilities if you are willing to explore this growing industry. Even a little experience can go a long way, but, it is never too late to upgrade your qualifications.