What can your business gain with a mobile app?
Karol Wojtaszek
I help brands solve problems using technology | CEO at Appunite | Working with clients all over the ??
With 1.3 billion travelers in 2018, tourism is an ever-growing sector, and even the pandemic couldn’t stop this process altogether. Due to globalization, people tend to move faster and more easily. As a result, digital and mobile tools come into play to make the whole experience even more comfortable for travelers around the world.
And yet, during my last trip to Lagos, it occurred to me that there are many places in the world where there is a lack of tourism apps. Getting around without a hotel mobile app was really annoying and it affected my experience all together.
However, looking at this from a positive angle, I realized it’s a huge opportunity for any tourism company that wants to gain a competitive advantage, especially now, that the pandemic is almost gone. Let’s take a closer look at the topic.
Benefits of mobile tourism applications?
The regression of the COVID-19 pandemic is a chance for your business to implement innovative solutions that will bring customers in. People are drawn to travel again, but it becomes more important than ever to give them solutions that will make them feel comfortable and safe.
As you probably guessed already, implementing a mobile hotel app is one of the best answers to these challenges. And here are just a few reasons:
Nothing makes customers more dissatisfied than a process that is too complicated. A mobile hotel app makes booking simplified and more transparent. Visitors can benefit from mobile check-ins and all data in one place, which makes the experience much more pleasant.
Gathering data on your customers’ preferences is much easier with a mobile hotel app. Thanks to it, you can further improve your services and make better hotel software reports.
In the end, your hotel has to serve what others don’t in order to bring in more customers. A mobile hotel app makes the whole experience more guest-friendly and, as a result, you make sure that you have a competitive advantage over the hotels that don’t invest in the new technology.
As self-explanatory as this benefit is, your customers will love to get along more easily, not having to talk with the staff in their foreign language. Considering my last trip to India and their confusing head nodding, such an app would be extremely helpful.
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Tourism still stays traditional in some ways, because in the end, word-of-mouth marketing still has a huge impact on your hotel’s popularity. And guess what, investing in mobile solutions make your customers more satisfied and aware that you care for their comfort and safety. Just one more reason to recommend your place to their friends.
Travelers are happy to once again do what they love, but they do it with a whole new attitude. They are aware of their safety and look for solutions that will ensure that. Needless to say, mobile solutions reduce face-to-face interactions and, therefore, make your customers more inclined to choose your hotel over the ones who work in a traditional, pre-pandemic way.
All the previous points bring us to the most crucial one: a mobile app makes the whole experience more user-friendly, hence, brings up more customers, hence,? boosts your sales.?
From a more global perspective, with the development of mobile-powered tourism, travelers are no longer obliged to organize their entire stay in advance. They can allow themselves more flexibility and plan their vacation more spontaneously. From their smartphone, they can book a train ticket, a night in a hotel, or an activity with a few clicks.
To sum the topic up, thanks to all the mobile applications, the quality of a tourist's stay is improved. They have more freedom to get information, book stays in hotels easily and give their opinion.
Potential of tourism mobile apps
To name just a few other fields of tourism where mobile apps might be game-changing, new mobile apps might be expected also for:
This means that the tourism industry, despite the pandemic, offers a huge potential to explore and monetize.?
The development of all the tourism apps has a positive impact on your business as well - why won’t you use this opportunity? It seems that some ideas for a successful mobile app are right here, waiting for you to take the first step to grab it. 2022 might be one of the best moments to re-enter the tourism market and make it more modern, interactive and enjoyable than it was in the pre-pandemic era.?
If I managed to get your attention, and you feel like getting to know more about the benefits of tourism mobile apps, feel free to check out one of the latest articles on our AppUnite blog.
And if you have any questions or doubts about tourism app development to dispel, feel free to contact me directly. I will be more than happy to consult you on how you can benefit from developing a tourism mobile app and how to do it in the most efficient way.?
CSO at Vio.com
2 年Is this a targeted message Karol Wojtaszek? ??