What Can We Learn From Google's Search Algorithm Leak?

Google’s search ranking factors leaked & the SEO world has been doing its best Shark Week impression trying to digest the info and tease out the secrets contained within.

It’s more than 2,500 pages.

Of over 14k API attributes.

(Important to note, there is no insight into which attributes are still active and how any are weighted. The document is just a look at what Google might use to inform rankings, not a recipe to follow to boost your rankings.)

I haven’t dug in yet, but I agree with this quote from Barry Schwartz:

Ultimately, you want to build content that people like. That people want to click on. That people want to consume. That people want to share. That people just want to go back to.

& this one from Mike King:

People have long divorced SEO from user experience, I think the two need to work more closely together. Because ultimately you need someone to come to your page and stay there. That is a signal that Google is using.

Conversion rate optimization (CRO) is search engine optimization (SEO).

Focus on your users and customers. Create experiences they want to engage with and make it easy for them to take the next action they want to take.

Content may be distributed by algorithms, but it shouldn’t be created for them.

quotes via Today in Digital Marketing