What Can We Learn From Best Buy, Marriott, Kroger, and Walmart?

Announcement Of The week:

?? Optimization Bootcamp ??

? 4 Private Masterclasses To Build Efficiency and Transparency in Your Programmatic Supply Pipeline. Get the schedule details here

This is for you if…

• You have or are part of a team of 20 or fewer, running programmatic campaigns in DSPs, including Basis Technologies, the Trade Desk, DV360/CM360, etc.?
• You’re a programmatic ninja looking to become efficient in their day-to-day, spending less time in manual data pulls and more on strategy
• It would be best if you had help and support on how to optimize your programmatic campaigns in 15 mins or less and see client’s ROI increase between 15%-30% also leading to more time for business development
• You’re constantly pulled in multiple directions and can’t find time to do “your work” guilt-free.

Bonus includes:

? Replay for each session for 48 hours

? 45 mins free consultation, you will receive a calendar link to schedule

? 23% OFF of any modules available on the Reach and Frequency?? course where you will have one year access to the recordings.

? Access to the Community Slack for follow-up questions and networking opportunities with like-minded programmatic ninjas at different expertise levels.

Sign Up Now?

This Week’s on the Programmatic Digest podcast, we continue the Programmatic Ninja Well-being Series: How To Setup a Programmatic Team For Success in episode 121 .?

Latest Slack/Community Call Conversation was about multicultural advertising and what to or not to do! It was super insightful as members around the globe were on the calls and could share their tips and best practices.?

Request to join our FREE Slack + Fridays Community Calls HERE

Noteworthy News of the Week:

Here’s an article from Trishla Ostwal in Adweek called To Drum Up Ad Revenue, Best Buy Opens Self-Serve Platform to Advertisers

In summary, here’s what we want to know:

• Best Buy's self-serve platform, My Ads, gives brands and agencies real-time information about campaigns running on the retailer's media network. The move will help grow the retailer's client base, deal size and ad revenue.
• The retail media market is expected to grow to $50 billion this year, and brands are asking for more control over their ad dollars.
• “Currently, advertisers can activate Best Buy Ads campaigns directly, and via its technology partners such as Criteo and Google. Eventually, My Ads will let partners independently log into the platform to activate, view, manage and optimize campaigns across owned and operated campaigns and the open web.”

What should a programmatic ninja learn from this??

We've seen this before with Walmart, Marriott's media network, Kroger, and Netflix, to name a few.?

So what do they all have in common??

In short, this is great because it allows brands and advertisers to access a specialized audience and more transparency and control. Unfortunately, such as any of the accessibility mentioned above will probably be limited at first.?

Why is this important??

You've heard me discuss the pros and cons of the open marketplace in the last couple of newsletters. Check out this newsletter, ICYMI!?

This is a great segway into the conversation we are all having regarding building your programmatic supply pipeline.?

Building your supply pipeline means you will be working with selected supply partners that have proven high performance and provided transparent reporting capabilities unique to specific brands or industries.?

More precisely, you've started working with all vendors/SSPs/Sellers and have noticed a precise number of the recurrent vendors that have referred brand-safe and suitable inventory down to the sellers and the list of sites. This is essential regarding optimizing our supply inventory and including or excluding performing areas based on our KPI(s) and overall brand suitability effort.?

Additionally, most traders have shared privately with me or in our community, struggling to pull detailed reports which include all dimensions and metrics they need to make intelligent decisions during their optimization session.?

Building your supply pipeline can sometimes be a manual process, as you will decide which partners to continue buying from or not, based on your optimization's efficiency. It should include open marketplace and private deals partners.?

In most cases, we recommend reaching out to high-performing and underperforming partners and discussing how to increase performance or why it isn't working.?

Suppose you want to build your supply pipeline .

In that case, we are hosting four private and hourly masterclasses weekly designed to clarify how to optimize programmatic ad campaigns covering optimization best practices to get transparency in what supply inventory to bid on and which not to.

More details here!?

Our mission is to teach historically excluded people how to get started in programmatic media and find a career. We do so by providing on-demand education, a dope community, and support with job placement.?

That is why we founded? The Reach and Frequency? program where we focus on training programmatic traders and planners with the tools they need to succeed. This program also includes hands-on experience in DSPs and weekly group coaching.?

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We are always looking for a referral or simply happy to chat the latest and greatest so don’t hesitate to book a call ??