What can we learn from Amazon?

Jeff Bezos is the richest man in the world so logically, if you want to learn how to get rich, you should study what he does.

In a documentary on the early days of Amazon, I was fascinated to learn that they use a metric called "return on pixel" (ROP).

This is because every computer screen has a limited number of pixel and, therefore, Amazon had to pack as much information per pixel as possible.

It's very similar to retail stores where you have to measure sales per square inch in order to maximize the overall performance of the store.

Another (more obvious) lesson we can learn from Amazon is:

Give customers exactly what they want, when they want it!

Kunaki.com is a great example: you go to their site, you enter your requirements, they give you the price estimate, you order, and boom, you receive your CD/DVD by mail!

In contrast, I get via Linkedin messaging many invitations to book a 15-minute chat via Calendly/Zoom to "get to know each other."

What's the point?

If the professional/agency/firm had a serious proposal or offer, why not state it?

Alternatively, they could invite me to download an ebook, a case study, a template, a blueprint, a cheat sheet, a white paper, etc. in order to qualify me as a lead.

I would get EXACTLY the information I'm looking for, and they would get a lead.

I'm not saying that booking a "discovery call" or "free consultation" is a bad idea, but it just seems so inefficient.

But I'm open to being corrected. I'd love to hear from such Linkedin pitchers what their business results are from that kind of appointment-booking prospecting technique.

How would Jeff Bezos do it if he offered professional services?

He would probably create DETAILED webpages describing his various services (ex. website design, email marketing, SEO, Facebook ads, sales funnel design, etc.) and put clearly the price.

His services would have an unconditional satisfaction guarantee, no questions asked.

Visitors to his site would browse, read the specs, and BUY one or more services.

No need for booking a Calendly meeting a week from now (waste of time since buyers usually want something asap!).

Are you beginning to see why Jeff Bezos is the richest man in the world???

What he's doing is NOT rocket science (unlike Elon Musk). But no worries, we'll study what Elon is doing, how he's doing it and how he's thinking in a future post.

Jeff Bezos' secret is simple: Give customers exactly what they want. Now.

You don't know exactly what your customers want?

No problem, give them TONS of services (by you and partners). Give them VARIETY.

I myself will have to rewrite my websites in order to be more like the Amazon website (which I'll analyze in detail later).

https://hiresuperpeter.blogspot.com is a good start, but it lacks much detail. (My excuse is that it was done in 2005 lol).

One last thing we can learn from Amazon, which continually amazes me: Charge a small fixed price per month and give them... everything (almost).

I'm talking of course about Primevideo where I pay only $9 per month and can access a vast variety of movies and documentaries.

Netflix, of course, was the pioneer, but Amazon learned to copy the business model quickly.

Reminds me of how the Romans defeated the Carthaginians even though they had NO ship. They got hold of a Cathaginian ship, reverse engineered it, and in a short period of time produced ... 150 ships!

https://www.history.com/topics/ancient-history/punic-wars

Here are questions for you (and I) to ponder:

1. Are you giving customers exactly what they want?
2. Are you enabling them to be served NOW? (even if it's a free service or a low-price service or product that serves as a loss leader)
3. Are you providing ALL the relevant details (including prices) on your website so they can make an informed decision NOW?