What Can Savannah Bananas Teach Us About Giving Customers What They Want?
My son Tom and his family and I had an opportunity to go to the sold-out Minute Maid stadium in Houston last night where 41,000 people were on their feet, singing, dancing, cheering, ,laughing, having non-stop FUN.
What was the occasion?
A Taylor Swift or Blake Shelton concert perhaps?
Nope. It was a BASEBALL game.
A what?! A BASEBALL game??
Yes.
At least baseball as Jesse and Emily Cole envision it.
The story was, they grew up loving baseball and were sad to see what's been happening to "America's game" the past decade.
Attendance is dwindling. Games go on for three hours plus. It's usually a pitching duel with little scoring. Hitters step out of the batters box to adjust their glove, take practice swings, take more practice swings ... while everyone waits.
So, Jesse and Emily decided to do something about it.
They decided to make baseball FUN again.
And boy, have they.
Perhaps you've heard of the Savannah Bananas?
The team that put choreographed dancing into baseball. The team with a DJ who plays non-stop music from the moment you step into the stadium. Not just any music. 30 second hooks from all your favorite songs, from YELLOW to DEEP IN THE HEART OF TEXAS to DON'T STOP BELIEVIN to WHO LET THE DOGS OUT?!"
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The team that has audience members on the field competing in contests every inning. Can you say toddler race?
The team that brought back 7-time (!) Cy Young Award-winner Roger Clemens to pitch an inning (to a well-deserved standing ovation).
The team with non-stop action who STOPS playing at 2 hours. No more snorefest.
The team who's sold out their last 200 games and is in the midst of a successful 26-city national tour - while most baseball teams are playing to sparse crowds.
What's the secret sauce to their success?
They gave customers MORE of what they DO want and LESS of what they DON'T.
What industry are you in?
Want to give yourself a competitive edge?
Ask yourself, "What do my customers like?" Give them MORE of that.
Ask yourself, "What don't my customers like?" Give them LESS of that.
Could it really be as simple as that?
Well, this formula also worked for Uber and Enterprise - who disrupted their category and ended up owning it because they did the opposite of the always.
The question is, how can you do the same?
Web Designer + Strategist for Female Coaches ? Show up, stand out and connect with your dream clients through conversion-focused websites, sales pages, and design assets ?????? Former public school teacher
8 个月Love this innovation! ?? Making customers happy is key to success in any industry.
Sounds like an intriguing experience, Sam Horn! How do you apply these lessons to your work at The Intrigue Agency?
AMERICA'S TOP CLEANING BUSINESS CONSULTANT ? Showing Owners of Residential Cleaning Companies How To Build a 7-Figure Dream Business ? Founder of "Cleaning For A Reason" ? SPEAKER
8 个月Sam Horn I LOVE Jesse Cole and everything he and his wife Emily Cole have accomplished! They did exactly what Business Owners should do ---- WHAT the Client Asks for!
Our platform and growing army of affiliate marketers help businesses who serve SME's generate dramatically more revenue.
8 个月Sam Horn, the Savannah Bananas sound like they are The Harlem Globetrotters of baseball. ??
Burnout Speaker: Banking, STEM, HR, IT (Technology). Author: Banish Burnout Toolkit.
8 个月I actually met Jesse Cole at Keynote Kamp in 2019. Love to see what his Savannah Bananas are up to.